ENIT
Get a demo

Resource CenterReports & Webinars

The research and the sessions

Independent research you can put in front of your leadership team, and recorded sessions from the people building the category. No feed to scroll — a short list worth your time.

Request the recordingDownload the IDC Snapshot

On demand now

Two to start with

The session that introduced Commercial Trade Intelligence, and the independent research that quantifies the problem it solves.

Aired June 24, 2026 · with Progressive Grocer

Commercial Trade Intelligence: The Margin Layer Retail and CPG Have Been Missing

The launch session for the category: why trade is planned on one side of the table and executed on the other, and what changes when both sides work from one shared data model.

Watch the recording

On-demand · plays in your browser.

IDC Info Snapshot · April 2026

The retailer–CPG collaboration gap, quantified

55% of grocery retailers and 40% of food & beverage manufacturers name insufficient retailer–CPG collaboration their #1 supply-chain gap. Independent validation of the problem, built for your leadership team.

Ananda Chakravarty, Research Vice President, IDC. IDC Info Snapshot US54428526-IS, April 2026.

Download the Snapshot

Reports & research

Published research and recognition

Analyst recognition and market research on retail pricing, promotions, and trade.

Analyst reportRedefining the Future of Retail Intelligence — DemandTec Named a SPARK Matrix™ LeaderDemandTec is named a Leader and Ace Performer in the QKS SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization (Q4 2025).
ReportFrictionless Deals: The Future of Trade ProcessingA DemandTec study with Consumer Goods Technology on how leading CPGs are unlocking growth by automating deal processing and trade workflows.
Analyst reportDemandTec Positioned as the Leader in the 2024 SPARK Matrix™: Intelligent Retail Pricing & Promotions Optimization by QKS GroupQKS Group names DemandTec a technology leader in the SPARK Matrix™: Intelligent Retail Pricing & Promotions Optimization (IRP&PO), 2024 report.
Analyst reportDemandTec named a Leader in the Q4 2024 Quadrant Knowledge Solutions: SPARK Matrix™ Intelligent Retail Pricing and Promotions OptimizationDemandTec is recognized as a Leader in the 2024 SPARK Matrix™ by QKS Group for pricing optimization, promotions, and trade fund management.
ReportTransform Your Promotion Strategy in 2025: A Market Snapshot on Food & Grocery Retail TrendsThe 2024 Promotion Optimization Market Snapshot, in partnership with Incisiv, on how food and grocery retailers are adapting their promotions.
ReportMaximize Your Promotional ROI with AI-Driven SolutionsAn eBook on automating deal management, enhancing vendor collaboration, and capturing 100% of trade funds with AI-powered promotion tools.
ReportLifecycle Pricing: Blending the Art and Science of Dynamic Pricing StrategiesAn Ask the Expert Q&A eBook on aligning pricing strategy to corporate ambition and enabling digital transformation at speed and scale.
Report2024 FMCG Retail Readiness Report: Aligning Price and Promotion Optimization Ambition with Operational RealityIndependent RSR research among 100+ senior FMCG decision-makers on the gap between price and promotion optimization ambition and operational reality.
Analyst reportDemandTec named a technology leader in the Q4 2023 Quadrant Knowledge Solutions SPARK Matrix™DemandTec is placed as the leader in the SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization, Q4 2023, for technology excellence and impact.
ReportRetailer's Guide to Customer-Centric Lifecycle Pricing: The IHL Group Maturity StudyAn independent IHL Group study, sponsored by DemandTec, on retailer analytics maturity and how leading retailers stay ahead of the competition.
ReportRetailer's Guide to Customer-Centric Lifecycle Pricing: Pricing Agility When Margins TightenWhy pricing pressure means tighter margins and a lower margin of error — and why retailers need agile tools to optimize prices proactively.
ReportMaster Grocery Pricing in 2024: Key Market Trends and SolutionsThe Lifecycle Pricing Market Snapshot 2024, in partnership with Incisiv, on inflation, margin pressure, and AI-powered pricing for grocery retailers.

Webinars & events

Watch on demand, or meet us in person

Recorded sessions you can watch any time, and the industry events where the DemandTec team will be on the ground.

On-demand webinars

On-demandCommercial Trade Intelligence: The margin layer retail and CPG have been missingA 60-minute session with Progressive Grocer on how Commercial Trade Intelligence connects both sides of every trade deal.
On-demandOn Demand Webinar: How Retailers Adapt When Pricing Fundamentals ShiftDemandTec and Progressive Grocer on closing the coordination gap between pricing, promotions, and trade funds to protect margin.
On-demandOn-Demand Webinar: Maximize Every Trade DollarLeaders from DemandTec, Consumer Goods Technology, and Northeast Grocery Inc. on how automation unlocks new value in trade execution.
On-demandReplay: Align Pricing Ambition with Retail RealityRSR Research and Northeast Grocery Inc. unpack four key implications from the 2024 FMCG Retail Readiness Report.
On-demandOn Demand Webinar: Four Proven Levers Driving Customer-Centric PricingSamuel Walters and Graeme McVie walk through four proven levers retailers can deploy today to deliver smarter pricing at scale and pace.

Events

EventMeet DemandTec at NRF 2026Retail's AI pricing platform at NRF 2026 — purpose-built AI, connected to 7,800+ CPG partners and 120+ retail banners on the network of trade.
EventMeet DemandTec at Groceryshop 2025DemandTec at Groceryshop 2025, September 28 – October 1 at Mandalay Bay, Las Vegas, Booth #125.
EventMeet DemandTec at Analytics Unite 2025!DemandTec at Analytics Unite 2025, April 28-30 at The Westin Chicago River North.
EventMeet DemandTec at Shoptalk NA 2025!DemandTec at Shoptalk NA 2025, March 23-26 at Mandalay Bay, Las Vegas.
EventElevate Retail Strategy with DemandTec Pricing at NRF 2025DemandTec at NRF 2025, January 12–15 at the Javits Center, New York, Booth #1233 — Total Lifecycle Pricing on the show floor.

Up next

The next live session

One webinar at a time, each one worth attending live.

Registration opening soon

Stop Leaving Money on the Table — One Workbench for Pricing, Promotion, and Supplier Funding

What it looks like when pricing decisions, promotion plans, and supplier funding stop living in separate tools. A working session for the people who own the promotional calendar and the dollars behind it.

Want a seat when registration opens? Subscribe to the CTI Brief and we will tell you first.

In production

What the team is recording next

The library grows deliberately. These formats are in the studio now.

On-demand sessions

More recorded webinars

Working sessions on the shared deal record, co-planning, and reconciliation — recorded for your team to watch on their own time.

In production

Research notes

Executive research briefs

Short, leadership-ready reads built on the same evidence base as the IDC Snapshot, sized for a steering-committee agenda.

In production

Category explainers

How the category works

Plain-language explainers on Commercial Trade Intelligence: bilateral vs. unilateral trade, and where the margin leaks.

In production

Skip the recording. See it live

A walk of the platform against your own deal, fund, and settlement workflow — both sides on one screen.

Get a demoDownload the IDC Snapshot

7,800+

CPG partners

120+

retail banners

25+ yrs

demand science