One platform, not two tools
The deal you fund is the promotion you run
Most retailers stitch pricing, promotion, and trade together from systems that do not talk. DemandTec runs them on one demand model. Committed vendor dollars flow up from the trade layer into the promotions that spend them, and every event is evaluated against the same numbers that planned it — so nothing is re-keyed, and the two sides never drift apart.
See how the suites connectClosed-loop exchange
Trade Intelligence
Committed vendor funds on a shared deal record
Revenue Optimization
Promotions flighted on those exact dollars
Back to the ledger
Actuals reconciled to plan, at the source
Choose a suite, or run them together
Two suites on the same platform
Each suite stands on its own — and both read and write the same data model, so adopting one never means re-keying into the other.
The same CPG–Retailer co-planning workspace surfaces in both suites — one screen, both sides of the table.
Delivered together
What one platform delivers that two tools cannot
Growth from the same budget
Faster deal cycles, higher fund utilization, and lower deduction leakage — without increasing trade investment or headcount.
Decisions on one record
Retail and CPG stakeholders decide from the same deal data, fund balances, and outcomes — instead of reconciling two versions of the truth.
ROI you can measure
Performance updates against live deal data, not a quarterly post-mortem — what worked versus what did not, on every event.
Explore each suite, or see them together
The bilateral demo shows the retailer and CPG experience side by side, on one shared source of truth.