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Commercial Trade Intelligence™Solutions

One platform, tuned to your side of the deal

Retailers and their CPG and broker partners work the same trade, from opposite sides of the table. Find your path by audience or by industry — the platform meets each one where the work actually happens.

Get a tailored demoFind your path

$500B

annual trade spend, retailers & CPGs

2

sides of every deal

4

industries served

QKS SPARK Matrix Leader 2025

QKS SPARK Matrix Leader 2025 · IRP&PO

By audience

Start with the side of the deal you sit on

The same event is a margin decision for one side and a funded commitment for the other. Pick your seat — each path leads to the personas, pains, and suites built for it.

For Retailers

Routes into both suites

See what every trade dollar funds and returns

Category, merchandising, pricing, and finance teams — with promo calendars built on committed vendor dollars instead of assumed ones.

  • Category Managers
  • VP Merchandising
  • Pricing & Promo
  • Finance
See the retailer path

For CPG Suppliers & Brokers

Routes into Trade Intelligence

Your deals, funds, and deductions in one live view

Trade marketing, RGM, sales finance, and brokers — sharing one record with the retailer instead of re-keying the deal they already funded.

  • Trade Marketing
  • RGM Directors
  • Sales Finance & NAMs
  • Brokers
See the supplier & broker path

By industry

Or start from your category

Same platform, tuned to how trade actually moves in your format — from grocery's thin margins to a broker's book of principals.

Grocery

Thin margins meet the heaviest trade flows — where every point of leakage is felt first.

Explore Grocery

Pharmacy / Drug

Front-of-store price and promotion, funded right, alongside a tightly regulated back.

Explore Pharmacy / Drug

Mass & Specialty

Broad assortments run against one demand model, from everyday price to seasonal clearance.

Explore Mass & Specialty

CPG & Brokers

One system of record across every principal, so multi-account complexity stops multiplying.

Explore CPG & Brokers

Why one platform serves both

The deal has two sides. So does the platform.

Most trade software is unilateral — built for one side of the table, leaving the other to re-key, reconcile, and dispute. Commercial Trade Intelligence is bilateral by design: retailers and their CPG and broker partners co-plan, fund, price, and settle from one shared record.

55% / 40%

of grocery retailers and food & beverage manufacturers name insufficient retailer–CPG collaboration their #1 supply-chain gap (IDC)

Revenue Optimization Trade Intelligence

In their words

DemandTec has been highly responsive to our needs. Their consistent follow-through and willingness to engage regularly ensured the solutions delivered met our shared objectives — and kept pace as our business evolved.
Pricing Strategy Lead, national convenience chain · 1,000+ locations

Not sure which path is yours?

Tell us which side of the deal you sit on and we'll tailor the walkthrough to your workflow.

Get a tailored demoDownload the IDC Snapshot