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Start here

Two places to begin: the independent research that quantifies the collaboration gap, and the session that introduced the category.

Gated reportIndependent research

The IDC Snapshot on the retail and CPG collaboration gap

55%

of grocery retailers name insufficient retailer–CPG collaboration their #1 supply-chain gap

40%

of food & beverage manufacturers say the same about their retail partners

Ananda Chakravarty, Research Vice President, IDC. IDC Info Snapshot US54428526-IS, April 2026.

Download the Snapshot

June 24, 2026 · with Progressive Grocer

Commercial Trade Intelligence: The Margin Layer Retail and CPG Have Been Missing

The launch session for the category, with Progressive Grocer. Recording available on request.

View the session

Case studies

Customer stories

How retailers put demand science to work on price — in their own operations. Read the full case studies below.

NGI

Smarter Pricing, Stronger Outcomes: How NGI is Driving Growth Through Data-Driven Strategy

How NGI drives growth with a data-driven pricing strategy.

Read the case study

PAC2000A-Conad

Transform Your Pricing Strategy with DemandTec: A Case Study on PAC2000A-Conad's Success

How PAC2000A-Conad transformed its pricing strategy with DemandTec.

Read the case study

Conad Nord Ovest

How Conad Nord Ovest Maintains Price Perception

How Conad Nord Ovest maintains a consistent price perception.

Read the case study

Library

Browse by what you need

ReportGated

QKS SPARK Matrix™ 2026: DemandTec named a Leader in Global TPM&O

Independent analyst recognition — DemandTec, a Leader in the QKS Group SPARK Matrix™: Global Trade Promotion Management & Optimization, 2026. See the matrix and get the report.

See the matrix

ReportGated

AI Can Only See Half the Deal

Why retail and CPG's AI investment won't pay off until both sides share the same data. A DemandTec report with Progressive Grocer and CGT.

Get the report

ReportGated

IDC Info Snapshot: the retailer–CPG collaboration gap

Independent research quantifying the coordination gap both sides feel. Ananda Chakravarty, Research Vice President, IDC · April 2026.

Download the Snapshot

Webinar

The Margin Layer Retail and CPG Have Been Missing

The CTI launch session with Progressive Grocer, June 24, 2026. Watch the on-demand recording.

Watch the recording

Webinar

Stop Leaving Money on the Table — One Workbench for Pricing, Promotion & Funding

The next live session. Registration opening soon.

See upcoming sessions

Blog

Why Is Commercial Trade Intelligence the CCMO's Secret Advantage?

CCMOs own category margin but decide with half the picture. See how Commercial Trade Intelligence connects retail decisions and supplier funding.

Read the article

Blog

Why Does a Promotion Hit Its Lift Target and Still Miss Category Margin?

A promotion can hit its lift target and still miss category margin. See how supplier funding changes and cannibalization cause it, and how to close the gap.

Read the article

Blog