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Commercial Trade Intelligence™Resource Center

The category, the data, and the deals

The research, thinking, and working examples behind Commercial Trade Intelligence — independent validation, live sessions, and field notes from a bilateral network already running at scale.

Get a demoDownload the IDC Snapshot

Featured

Start here

Two places to begin: the independent research that quantifies the collaboration gap, and the session that introduced the category.

Gated reportIndependent research

The IDC Snapshot on the retail and CPG collaboration gap

55%

of grocery retailers name insufficient retailer–CPG collaboration their #1 supply-chain gap

40%

of food & beverage manufacturers say the same about their retail partners

Ananda Chakravarty, Research Vice President, IDC. IDC Info Snapshot US54428526-IS, April 2026.

Download the Snapshot

June 24, 2026 · with Progressive Grocer

Commercial Trade Intelligence: The Margin Layer Retail and CPG Have Been Missing

The launch session for the category, with Progressive Grocer. Recording available on request.

View the session

Case studies

Customer stories

How retailers put demand science to work on price — in their own operations. Read the full case studies below.

NGI

Smarter Pricing, Stronger Outcomes: How NGI is Driving Growth Through Data-Driven Strategy

How NGI drives growth with a data-driven pricing strategy.

Read the case study
PAC2000A-Conad

Transform Your Pricing Strategy with DemandTec: A Case Study on PAC2000A-Conad's Success

How PAC2000A-Conad transformed its pricing strategy with DemandTec.

Read the case study
Conad Nord Ovest

How Conad Nord Ovest Maintains Price Perception

How Conad Nord Ovest maintains a consistent price perception.

Read the case study

Library

Browse by what you need

ReportGated

QKS SPARK Matrix™ 2026: DemandTec named a Leader in Global TPM&O

Independent analyst recognition — DemandTec, a Leader in the QKS Group SPARK Matrix™: Global Trade Promotion Management & Optimization, 2026. See the matrix and get the report.

See the matrix
ReportGated

IDC Info Snapshot: the retailer–CPG collaboration gap

Independent research quantifying the coordination gap both sides feel. Ananda Chakravarty, Research Vice President, IDC · April 2026.

Download the Snapshot
Webinar

The Margin Layer Retail and CPG Have Been Missing

The CTI launch session with Progressive Grocer, June 24, 2026. Watch the on-demand recording.

Watch the recording
Webinar

Stop Leaving Money on the Table — One Workbench for Pricing, Promotion & Funding

The next live session. Registration opening soon.

See upcoming sessions
Blog

The $500B Problem No One Has Solved

Trade spend is one of the largest line items in the global economy — more than $500B a year, and most of it underperforms.

Read the article
Tool

Trade Health Check

Seven questions on how connected your trade operation really is, with an honest read on where you stand.

Take the Health Check

Explore

Three sections, one library

Everything in the Resource Center lives in one of three places.

Reports & Webinars

Independent research and on-demand sessions, including the IDC Snapshot and the CTI launch webinar with Progressive Grocer.

Explore Reports & Webinars

Blog

Field notes on the category: trade spend, bilateral planning, and the margin layer. First articles publishing soon.

Explore Blog

Newsroom

Announcements, network milestones, and media resources from DemandTec. Opening soon.

Explore Newsroom

See the platform behind the research

The retailer and CPG experience, side by side, on one shared source of truth.

Get a demoDownload the IDC Snapshot