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Platform

Platform Overview

How one shared data model connects both sides of every deal.

What Is Commercial Trade Intelligence?

The category, defined. Bilateral vs. unilateral trade management.

How It Works

Connect data, generate intelligence, act across the lifecycle.

Agentic AI for Trade

AI that acts on trade, not just reports on it.

Commercial Trade Intelligence is a bilateral platform that connects retailers and their CPG partners on one shared data layer.

Product Suites

Revenue Optimization

Revenue Optimization

For retailers: price, promote, and mark down against one demand model.

Pricing

Base price against one demand model.

Promotions

Forecast-led promotion planning.

Markdowns

Clearance without margin surprise.

Trade Performance

Trade Performance

The bilateral deal layer for retailers and their CPG and broker partners.

Trade Fund Collaboration

Co-plan the dollars, both sides.

Deal & Offer Management

Create the deal once; both sides see it.

Funds Tracking & Reconciliation

Settle the loop at the source.

Both suites run on one shared data model. See the Product Suites overview.

Solutions

By audience

For Retailers

Routes into both suites.

For CPG Suppliers & Brokers

Routes into Trade Performance.

By industry

Grocery

Pharmacy / Drug

Mass & Specialty

CPG & Brokers

Customers

Customer Network

The live network of trade — banners, partners, and results.

Services

Implementation and customer success.

Support

Help center, support portal, and contact channels.

Resources

Resource Center

Guides, reports, and downloadable assets.

Reports & Webinars

On-demand webinars and research.

Events

Meet the DemandTec team — where we'll be this season.

Blog

Newsroom

Featured: IDC Info Snapshot on the retailer–CPG collaboration gap.

Company

About Us

25 years of demand science, rebuilt around the bilateral trade problem.

Partners

Services

Newsroom

Contact Us

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Legal DemandTec

Contract Terms

Last updated: August 20, 2026

Privacy PolicyTerms of UseAccessibilityContract TermsCookie PolicyAnti-slavery Statement

General Terms and Conditions

  • General Terms and Conditions (last updated February 2026)

Data Processing Addendum

  • Data Processing Addendum (Feb 2026)
  • Partner Data Processing Addendum (Feb 2026)
  • EU Controller to Processor Standard Contractual Clauses (Feb 2026)
  • EU Processor to Processor Standard Contractual Clauses (Feb 2026)

DemandTec Total Lifecycle Pricing Documents

  • DemandTec Lifecycle Pricing Service Description
  • DemandTec Data Sheet
  • DemandTec Support Handbook
  • Third-Party Subprocessors List for DemandTec SaaS Products
  • RCU Conversion Method

Trusted across the network of trade

  • Tops Friendly Markets
  • Price Chopper
  • Conad Nord Ovest
  • Coop
  • Save Mart Companies
  • Acosta
  • Advantage Solutions
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The Commercial Trade Intelligence™ platform where retailers and their 7,800+ CPG partners plan, fund, execute, and optimize every trade dollar on one shared system of record.

Platform

  • Platform Overview
  • What Is Commercial Trade Intelligence?
  • How It Works
  • Agentic AI for Trade

Product Suites

  • Revenue Optimization
  • Trade Performance
  • Pricing
  • Promotions
  • Markdowns

Solutions

  • For Retailers
  • For CPG Suppliers & Brokers
  • Grocery
  • All industries

Resources

  • Resource Center
  • Reports & Webinars
  • IDC Snapshot
  • Customers

Company

  • About
  • Partners
  • Services
  • Newsroom
  • Contact Us
  • Health Check
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