The problem

Most promotions are planned on hope and evaluated on memory

72%

of trade promotions fail to break even (Nielsen · McKinsey)

40–60%

of every promotional event is funded by CPGs — dollars most calendars only assume

Calendars built on assumed vendor dollars, events copied from last year, and post-mortems that arrive a quarter late. A forecast-led plan changes the order of operations: model the event, fund it with committed dollars, then run it — and watch it perform against the forecast in real time. Plan on real dollars, or repeat the 72%.

Category teams keep getting smaller while the lever count grows. One shared workspace across pricing, promotions, and markdown — built against a single demand model — is designed to collapse the manual scenario work into a single goal-based planning conversation.

The promise

Model the event before you commit the shelf

Every event runs on the same demand model that sets everyday price — so predicted lift, cannibalization, and margin impact are on the table before the calendar locks. Then execution is tracked against that forecast live, and the post-evaluation writes itself instead of arriving a quarter late.

See how it works

Model

Predicted lift & margin, before commit

Fund

Backed by committed vendor dollars

Run

Flighted to shelf & digital, tracked live

Prove

Evaluated on live data · feeds next quarter

What’s in the module

Plan it, flight it, prove it

Three capabilities, one calendar, one forecast — from the modeled event to the post-evaluation that starts next quarter smarter.

Promo Planning

Events built forecast-first — predicted lift, cannibalization, and margin impact on the table before the event is committed to the calendar.

Promo Flighting & Execution

The approved plan flighted to stores and digital, with execution tracked against the forecast while the event is still running.

Promotion Eventing & Slotting

Events slotted against the calendar and evaluated on live data afterward, so what worked feeds next quarter's plan instead of a binder.

Connected to the deal layer

Vendor-funded events, on real committed dollars

CPGs fund 40 to 60 percent of every promotional event. When the calendar pulls funding from Trade Intelligence — the bilateral deal layer where retailers and their CPG and broker partners co-plan and settle — each event is backed by a committed fund balance both sides can see, not an assumption that unravels at settlement.

The event you promote is the deal your supplier funded. Same record, both sides.

See Trade Intelligence

Same calendar. Better return.

Measurable lift, higher ROI, less margin left at settlement

90%+

demand-forecast accuracy behind every modeled event

7,800+

connected CPG partners funding events on the same records

Measurable lift

Predicted lift modeled before commit and evaluated on live data after — every event proves its return, not just its plan.

Higher promotion ROI

Events built on committed vendor dollars and a 90%+ forecast, so fewer of them fall on the wrong side of break-even.

Less margin leakage

Cannibalization and margin impact are on the table before shelf space is committed, not discovered at settlement.

Faster planning

A calendar built from modeled events and real funding, instead of last year's plan with new dates.

Part of Revenue Optimization

Promotions is one of three levers on the same model

Promotions ships as part of Revenue Optimization, alongside the levers it should never fight — so the event is measured against the price you set and never undercut by the clearance that follows.

Same demand model