1999
The science of demand
Pioneered statistical demand models for retail price optimization at enterprise scale — before AI was a market category.
OriginOur story
The road to Commercial Trade Intelligence
Twenty-five years of demand science, each era built on the last — from the first price-optimization models to the network where both sides of trade finally work from one shared source of truth.
2006
Pricing meets promotion
Extended the demand engine from base price into forecast-led promotion planning — one model across the retail lifecycle.
Expansion2012
Collaboration becomes the core
Built the first shared retailer–supplier deal collaboration layer, connecting both sides of the trade table.
Differentiation2022
One connected platform
API Connect and Deal Data Sync put DemandTec at the center of retailers' and suppliers' tech stacks.
PlatformNow
Commercial Trade Intelligence™
The bilateral platform where retailers and their CPG partners plan, fund, execute, and reconcile every trade dollar from one shared data model. No margin leakage.
TodayDemandTec isn't resting on 25 years of history — it's the foundation for what comes next. The next era starts now.
