The future of Joint Business Planning is here: Turn promotions into shared growth for retailers and their vendors

Discover how connected intelligence helps retailers and CPG suppliers move beyond annual negotiations and turn trade promotions into a continuous engine for category growth.

Why this matters

Promotions are where joint business planning most often breaks down.

For retailers, promotions are one of the most powerful levers for category growth. Getting them right, however, depends on planning smarter with their CPG partners.

Trade promotions are also where joint business planning (JBP) most often breaks down. Retailers want promotions that build category performance, profitability and shopper loyalty, while CPG suppliers want promotions that grow their brands, lift sales and maximize return on trade investment. Disconnected planning cycles, promotion calendars, and performance insights make it hard to see where those goals meet. The result is that JBP becomes an annual negotiation, and promotions become a cost to manage rather than an opportunity to grow.

What you'll see

In this webinar, we will explore how connected promotion planning strengthens the broader JBP process, moving:

1. From periodic negotiations to continuous, real-time promotion planning
2. From fragmented handoffs to connected commercial intelligence
3. From backward-looking post-event reports to decision-ready promotion insights

One shared view

A shared view of promotion goals, calendars, forecasts and performance.

Attendees will see how a connected planning workspace gives retailers and CPG suppliers a shared view of promotion goals, calendars, forecasts and performance.

That shared view helps them spot mutually beneficial opportunities earlier, act faster, and align on what works.

The result: stronger joint business plans and promotions that unlock growth neither side could achieve alone.

Save your seat

Join us live on Wednesday, November 18, 2026 at 11:00 AM ET / 8:00 AM PT.

Register now