90%+
forecast accuracy
5
stages, plan to settle
1
shared data model
QKS SPARK Matrix Leader 2025 · IRP&PO
The problem
Trade is planned on one side and executed on the other
Planning, execution, and settlement live in separate systems. CPGs fund 40 to 60 percent of every promotion, and trade spend runs 15 to 25 percent of gross revenue — yet every hand-off between the two sides is another place for the numbers to drift, and the margin to leak.
$500B
in annual trade spend between retailers and CPGs
72%
of trade promotions fail to break even (Nielsen · McKinsey)
- 82% of trade teams spend 10+ hours a week just managing deals.
- Industry estimates put invalid deductions at up to 20% of claims — disputed after the fact, long after the money moved.
The platform
One platform. No margin leakage.
The DemandTec platform is the connective layer beneath both suites: one shared data model where every deal, fund, price, and settlement lives on the same record. Most trade software is unilateral — built for one side of the table. This is bilateral by design.
55%
of grocery retailers name insufficient retailer–CPG collaboration their #1 supply-chain gap (IDC)
40%
of food & beverage manufacturers name the same gap — the disconnect the platform closes (IDC)
New to the category? What Is Commercial Trade Intelligence? — bilateral vs. unilateral trade management, defined.
One screen
The whole deal, on one screen
A shared deal center: open deals, funds at risk, AI confidence on every offer, live partner sync, and buyer intelligence — visible to both sides, updated live.
Illustrative product composition with representative data.
What runs on it
Two suites, agentic AI, and a live network — on one data layer
Two suites, one data model
Revenue Optimization prices, promotes, and marks down. Trade Intelligence funds, co-plans, and settles. Both read and write the same deal record — not two copies stitched together after the fact.
See the suitesAgentic AI, embedded
Because the platform holds both sides of every deal, AI acts on the whole relationship — drafting deals, predicting ROI, and flagging mismatches inside the work, not in a separate report.
See Agentic AI for TradeThe live bilateral network
7,800+ CPG partners and 120+ banners already transact here. Live Deal Data Sync keeps deals, costs, and offers current between supplier and retailer systems as they change.
Walk the data modelAgentic AI
AI that acts, not reports
AI is only as valuable as the information it can see. Because the platform holds both sides of every deal, agentic AI becomes an active participant in the work — not a summary of one half of it.
Agentic AI augments the judgment of your merchants and account teams. It does not replace it. Humans own strategy, relationships, and final approval.
Price AI Co-pilot
Scenario AI Summaries and AI Rules Assist inside Revenue Optimization.
Automated Deal Creation
Deals drafted from the shared record inside Trade Intelligence, routed to your team for review.
Deal Intelligence
Predicted ROI and risk flags surfaced on every offer, before a promotion launches.
Co-Planning
Both sides shape the same promotional calendar against one demand model, in one workspace.
Live Deal Data Sync
Bidirectional sync of deals, costs, and offers between supplier and retailer systems.
See the full capability set on the Agentic AI for Trade page.
Same spend. Better execution.
Four outcomes, from the budget you already have
Faster deal cycles
Both sides start from the same numbers, so the conversation starts at the decision — not the reconciliation.
Lower deduction leakage
Planned terms and actual billing sit on one record, so discrepancies are caught at the source, not at settlement.
Higher fund utilization
Every trade dollar is committed, tracked, and visible to both sides — so budget works instead of expiring.
Measurable trade ROI
Performance updates against live deal data, backed by 25+ years of demand science and 90%+ forecast accuracy.
“The DemandTec team has worked closely with us to improve the accuracy and timeliness of our data feeds, and to put processes in place to make sure nothing is missing.”
In their words
The relationship with our DemandTec partner team has been a core reason we've renewed and expanded year over year. Their depth of category knowledge, and their responsiveness when we need them, makes the real difference.
See both sides of the deal, on one platform
Two suites, one shared source of truth: Revenue Optimization and Trade Intelligence.