The supplier problem
You fund the promotion. You see it last.
CPGs fund 40 to 60 percent of every promotional event, yet the systems that plan, execute, and settle that money live on the retailer's side of the wall. What comes back is a deduction, not a record.
Funds split three ways
Planned lives in the annual plan, committed in the deal system, actual in the ERP. Nobody sees one number for what an account has left to spend.
Deductions disputed months late
Industry estimates put invalid deductions at up to 20% of claims, but proving it months after the event costs more than many claims are worth. Recovery becomes a write-off decision.
Deal processing eats the week
82% of CPG teams spend 10+ hours a week on manual deal processing: re-keying terms, chasing approvals, reconciling versions across systems and email.
Brokers carry it times ten
Every principal has its own formats, portals, and deadlines. Brokers absorb the multi-principal complexity that no single-sided system was built to hold.
82%
of CPG teams
A workweek a month, spent on data the retailer already has
82% of CPG teams spend 10+ hours a week on manual deal processing. And IDC finds that 40% of food & beverage manufacturers name insufficient retailer–CPG collaboration their #1 supply-chain gap — the same wall this work is spent climbing over.
Download the IDC SnapshotWho it serves
Built for the teams that carry trade
Trade Marketing
Fund visibility across planned vs. committed vs. actual, on every account, live — so the plan and the spend stop drifting apart.
RGM Directors
Trade performance updating against live deal data, so revenue growth decisions run on what promotions actually returned.
Sales Finance & NAMs
Deals created once and synced to the retailer. Accruals booked against committed terms, approvals moving in days, not weeks.
Brokers: one system of record across every principal
Enter the deal once and it carries through every retailer and CPG relationship you manage — one place, instead of one portal per principal. See the industry view on the CPG & Brokers page.
Where suppliers and brokers land
Your path runs through Trade Intelligence
Trade Intelligence is the bilateral deal layer: connect the record, co-plan the dollars, settle the loop. The deal you enter is the deal your retailer prices and promotes, and the co-planning workspace shows both sides the same plan.
Connect · Co-Plan · SettleTrade Intelligence
Deals, offers, and costs synced live with the retailer. Funds tracked from planned through committed to actual, with reconciliation that compares planned terms to actual billing and surfaces discrepancies at the source.
See Trade IntelligenceThe case for switching
Still working around your trade platform?
You're not the only one. Most teams have already outgrown the tool they work around every day.
61%
of promotion-software users aren't promoters of their current solution
70%
of trade decision-makers are open to switching
24%
say their current tool gives them a competitive advantage
DemandTec CPG Survey, 2024
Get your week back from deal processing
See your deals, funds, and deductions in one live view — on the record your retailer already works from.