Our partner ecosystem
Four ways to partner
Choose the model that fits your business — or combine multiple. Every model builds on the same platform that connects retailers and their CPG partners.
Referral Partners
Consultants, advisors, agencies, and ecosystem connectors
Create value fast — without operational overhead. Connect your customers to a proven leader in pricing and promotion optimization to expand your advisory impact and unlock new revenue, while DemandTec handles delivery.
Reseller Partners
Revenue-driven partners focused on selling and expanding accounts
A market-leading platform combined with full sales enablement, training, and deal support — so resellers drive profitable revenue at scalable margins while delivering real business outcomes.
Services & Implementation
Systems integrators, consultancies, and optimization experts
Deliver impact beyond software. Implementation and services partners lead onboarding, integration, and ongoing optimization — creating recurring services revenue while deepening customer value.
International & Global
Regional experts and market expansion partners
Accelerate global growth with regional expertise. Combine DemandTec's proven solutions with your localization capabilities and market relationships to expand into new geographies with confidence.
Benefits & enablement
Everything you need to succeed
DemandTec partners gain the tools, support, and collaboration needed to drive revenue and deliver real customer impact.
Onboarding & Training
Partner onboarding, certification programs, and structured enablement to get you to market fast.
Sales Enablement
Sales tools, marketing assets, battle cards, and deal support designed to help you win.
Dedicated Support
A dedicated partner manager and technical support team committed to your success.
Roadmap Visibility
Early access to product updates, roadmap previews, and input into DemandTec's direction.
Co-Marketing
Co-branding, co-marketing, and co-selling opportunities to amplify your go-to-market reach.
Examples of our partners
Trusted partners delivering DemandTec worldwide
AD Consulting
Reseller & ServicesModena, Italy · 5 offices · 100+ professionals
AD Consulting is an ICT System Integrator based in Modena, Italy, guiding companies through digital transformation with over 20 years of experience. Across five offices and more than 100 professionals, the company designs tailored solutions that integrate cloud, cybersecurity, artificial intelligence, and data management to enhance efficiency and support business growth.
LOAD
Reseller & ServicesSweden · IBM Platinum · Red Hat Premier Partner
LOAD is one of Sweden's leading experts in business-critical IT infrastructure, helping organizations modernize, secure, and optimize their operations with IBM Power, LinuxONE, advanced storage, and built-in cybersecurity. As an IBM Platinum Partner and Red Hat Premier Partner, LOAD delivers end-to-end solutions from strategy and design through implementation, monitoring, and ongoing operations.
Frequently asked questions
Everything you need to know
Who should partner with DemandTec?
Consultants, resellers, systems integrators, and regional experts serving retail and CPG organizations who want to deliver measurable, data-driven pricing and promotion impact.
What partner models are available?
DemandTec supports referral, reseller, services & implementation, and international partner models, aligned to your capabilities and growth goals.
Do partners need pricing or promotion expertise?
No. DemandTec provides onboarding, training, and enablement to support partner success, regardless of prior pricing experience.
How do partners generate value and revenue?
Through referrals, solution resale, implementation and optimization services, and joint go-to-market and co-selling opportunities.
What support does DemandTec provide?
Partners receive sales enablement tools, marketing assets, training, technical support, and close collaboration on customer opportunities.
What does onboarding look like?
A simple process: partner application, joint review and alignment, onboarding and training, then go-to-market collaboration.
Build with the network of trade
Tell us how you would extend the platform, and we will take it from there.