15x ROI
convenience-chain pricing
550% ROI
regional-grocer collaboration
90%
fewer deal errors · F&B conglomerate
$75K/mo
billings uplift · regional grocer
QKS SPARK Matrix Leader 2025 · IRP&PO
The scale of the network
A live bilateral network, not a roadmap
Every number here is transacting today. Both sides of the deal — retailer and CPG — work from the same record, so the network compounds with every connection.
7,800+
connected CPG partners transacting on the network
120+
retail banners planning and settling trade bilaterally
30,000+
daily active users across merchants, account teams, and brokers
Customer spotlight
Northeast Grocery
Northeast Grocery joins the network of 120+ retail banners and 7,800+ connected CPG partners on the Commercial Trade Intelligence platform — where the deal a supplier funds is the same deal the retailer prices and executes, from co-planning through settlement.
Partnering with DemandTec, NGI — parent of Price Chopper/Market 32 and Tops Friendly Markets — replaced manual work with AI-driven pricing and promotion across nearly 300 stores, automating over 9,000 promotions a week and lifting sales, units, and margin dollars by 2.5%.
Read the case study: Smarter Pricing, Stronger OutcomesIn their words
We saw an opportunity to fine-tune our regular everyday pricing along with TPR’s and promotions to better our performance, and further drive sustainable trade negotiations. With DemandTec we’ve been able to build an ongoing robust process for pricing and promotion optimization. We’re constantly feeding the most accurate, timely information, competitive data, location and product attributes, and customer behavior analytics into the system, allowing us to be much more granular with our strategies.
Customer stories
Named stories from the network
Published with each customer's approval — no borrowed logos, no anonymous claims. Real deployments, real outcomes.
More from the network
Anonymized outcomes across the network
Cleared results from customers who aren’t named publicly — pricing, promotion, and trade-fund outcomes across convenience, grocery, global retail, CPG, and brokerage.
N. American convenience chain
~10,000 sites · ~$18B revenue · fuel, grab-and-go, snacks
Manual pricing that needed competitive moves without giving up margin. DemandTec Pricing added store-level SKU elasticity, price-perception gains, and pricing governance.
- +1.5% gross margin $
- 15x ROI
- Payback < 6 months
N. American regional grocer
160 stores · >$3B sales · grocery, fresh, private label
Missing items on deals, vendor-ownership errors, and incorrect billing. DemandTec Collaboration enforced pricing/promo linkages, corrected billing codes, and automated billing.
- ~$75K/mo billings uplift
- 550% ROI
- Payback in 2 months
Large multi-division global retailer
~8,000 stores · partner since 2006 · fresh, center store, HBC, bakery
Disconnected pricing/promo systems and manual processes caused misaligned advertising. DemandTec Promotions + Collaboration unified operations with real-time promo alignment to POS.
- 90%+ vendor contracts managed
- Consistent pricing → higher trust
Leading U.S. grocery retailer
Thousands of stores · since 2006 · full grocery + private label
Silos caused delayed billing, missed trade opportunities, and mismanaged promotions. DemandTec Collaboration became the integrated retailer–CPG hub for a high-low promo strategy.
- Improved trade-fund margins
- Faster promo execution
- Secured tailored investment
Global food & beverage conglomerate
200+ brands · customer since 2012 · snacks, frozen, beverages, dairy
Limited visibility into deal status and performance, with manual transfers causing reporting errors. DemandTec Collaboration + Advanced Deal Management + a custom API closed the gaps.
- 90% fewer deal errors
- Live promo + post-perf visibility
- More confident decisions
Leading food broker
8+ major U.S. retailers · since 2008 · packaged, frozen, personal care
Spreadsheet and email deal submissions with siloed systems blocked workflow optimization. DemandTec Collaboration + Premium Support added multi-retailer connectivity and live deal status.
- Reduced manual workload
- −72 hrs ticket resolution
- Optimized trade-fund use
Leading food broker
Reaches 90% of U.S. households · since 2009 · food & bev, frozen, pet, personal care
Manual vendor-line management with data silos and elevated financial risk. DemandTec Collaboration + Deal Data Sync automated file sync and billing/contract/invoice reconciliation.
- 90% fewer reconciliation errors
- Lower admin overhead
- Better planning accuracy
Customer success
A team that stays past go-live
Onboarding, data-feed accuracy, and change management are run as a partnership, not a hand-off. The same team that connects your data stays on for the work that follows.
Onboarding as a partnership
From contract to the first live deal, our team maps your data feeds, systems, and workflows alongside yours — a guided path, not a hand-off.
Data-feed accuracy
The shared data model is only as good as what flows into it. Feeds are monitored for accuracy and timeliness, with processes in place so nothing goes missing.
Change management that sticks
Merchants, account teams, and brokers are enabled on the platform they will actually use every day — and the team stays engaged long past go-live.
Join the network of trade
See the retailer and CPG experience side by side, on one shared source of truth.