Gated reportIndependent research · IDC

The collaboration gap, quantified

Retailers and CPG manufacturers agree on almost nothing about trade — except this. Asked to name their #1 supply-chain gap, both sides gave the same answer: insufficient collaboration with each other.

55%

of grocery retailers name insufficient collaboration their #1 supply-chain gap

40%

of food and beverage manufacturers say the same about their retail partners

Source: Ananda Chakravarty, Research Vice President, IDC. IDC Info Snapshot US54428526-IS, April 2026. Statistics cited with permission and attribution.

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An Info Snapshot is IDC’s short format: the data, the analyst’s read, and nothing padded. This one puts independent numbers on the gap both sides of the trade relationship already feel.

Ananda Chakravarty, Research Vice President, IDC

Ananda Chakravarty

Research VP, Retail Merchandising & Marketing Analytics, IDC

IDC Info Snapshot US54428526-IS · sponsored by DemandTec

  • The headline finding: 55% of grocery retailers and 40% of food and beverage manufacturers name insufficient collaboration with trading partners as their #1 supply-chain gap.

  • Both sides of the gap: the same coordination failure, seen from the retailer's desk and the manufacturer's — and why neither side can close it alone.

  • Analyst perspective: IDC's view on what retailers and manufacturers should look for in shared planning and trade collaboration.

  • A benchmark for your own operation: language and evidence you can put in front of leadership when the collaboration conversation starts.

The research names the gap. The platform closes it.

See both sides of a live deal on one shared source of truth.