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$500B in annual trade spend underperforms because retailers and CPGs plan from different data. In this 60-minute session with Progressive Grocer, see how Commercial Trade Intelligence connects both sides of every deal — and how Agentic AI automates the manual work behind deductions, settlement, and fund tracking.
$500B
Annual trade spend still planned without a shared layer
55%
Of grocery retailers cite collaboration as their #1 gap
40%
Of suppliers say the same thing
60min
One focused session — watch any time
Why this matters
The pieces are optimized. The connective layer is not.
Most organizations are optimizing the pieces of trade they can see: pricing here, promotions there, deductions handled separately by finance.
What gets missed is the connective layer — the bilateral deal, fund, and settlement data that both sides need and neither side fully has. This session covers why Commercial Trade Intelligence is emerging as the operating model that closes it, and why Agentic AI is accelerating that shift now.
What you'll take away
Four things you'll leave with.
01
What Commercial Trade Intelligence is — and why Agentic AI is turning it into the defining operating shift for retail and CPG.
02
How AI-native deal management replaces the manual workflows still running on spreadsheets: deduction clearing, fund reconciliation, co-planning.
03
Where disconnected trade systems leak margin — and what the data shows about the gap between what was planned and what actually ran.
04
What a bilateral platform looks like in practice, with real-time visibility across the full retailer–CPG relationship, not just one side of it.
One platform, both sides
The first time both sides of the deal are looking at the same thing.
Most commercial technology was built for one side of the trade relationship or the other. Retailers got pricing and promotion tools. CPGs have deal management systems.
Neither side ever saw what the other was looking at — which is exactly why trade spend has been so hard to optimize.
That is not a feature add to either side’s existing stack. It is the first time both sides of the deal are actually looking at the same thing.
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If your team is under pressure to improve trade visibility, reduce manual effort, and protect margin, this session shows what comes next.
