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Research worth your leadership team's attention

Independent analyst recognition and original research on pricing, promotion, and trade — written for the people who have to act on it.

Analyst report

Redefining the Future of Retail Intelligence — DemandTec Named a SPARK Matrix™ Leader

DemandTec is named a Leader and Ace Performer in the QKS SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization (Q4 2025).

February 11, 2026Read
Report

Frictionless Deals: The Future of Trade Processing

A DemandTec study with Consumer Goods Technology on how leading CPGs are unlocking growth by automating deal processing and trade workflows.

March 22, 2025Read
Analyst report

DemandTec Positioned as the Leader in the 2024 SPARK Matrix™: Intelligent Retail Pricing & Promotions Optimization by QKS Group

QKS Group names DemandTec a technology leader in the SPARK Matrix™: Intelligent Retail Pricing & Promotions Optimization (IRP&PO), 2024 report.

March 11, 2025Read
Analyst report

DemandTec named a Leader in the Q4 2024 Quadrant Knowledge Solutions: SPARK Matrix™ Intelligent Retail Pricing and Promotions Optimization

DemandTec is recognized as a Leader in the 2024 SPARK Matrix™ by QKS Group for pricing optimization, promotions, and trade fund management.

March 10, 2025Read
Report

Transform Your Promotion Strategy in 2025: A Market Snapshot on Food & Grocery Retail Trends

The 2024 Promotion Optimization Market Snapshot, in partnership with Incisiv, on how food and grocery retailers are adapting their promotions.

March 9, 2025Read
Report

Maximize Your Promotional ROI with AI-Driven Solutions

An eBook on automating deal management, enhancing vendor collaboration, and capturing 100% of trade funds with AI-powered promotion tools.

September 7, 2024Read
Report

Lifecycle Pricing: Blending the Art and Science of Dynamic Pricing Strategies

An Ask the Expert Q&A eBook on aligning pricing strategy to corporate ambition and enabling digital transformation at speed and scale.

June 3, 2024Read
Report

2024 FMCG Retail Readiness Report: Aligning Price and Promotion Optimization Ambition with Operational Reality

Independent RSR research among 100+ senior FMCG decision-makers on the gap between price and promotion optimization ambition and operational reality.

April 2, 2024Read
Analyst report

DemandTec named a technology leader in the Q4 2023 Quadrant Knowledge Solutions SPARK Matrix™

DemandTec is placed as the leader in the SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization, Q4 2023, for technology excellence and impact.

March 4, 2024Read
Report

Retailer's Guide to Customer-Centric Lifecycle Pricing: The IHL Group Maturity Study

An independent IHL Group study, sponsored by DemandTec, on retailer analytics maturity and how leading retailers stay ahead of the competition.

September 5, 2023Read
Report

Retailer's Guide to Customer-Centric Lifecycle Pricing: Pricing Agility When Margins Tighten

Why pricing pressure means tighter margins and a lower margin of error — and why retailers need agile tools to optimize prices proactively.

September 4, 2023Read
Report

Master Grocery Pricing in 2024: Key Market Trends and Solutions

The Lifecycle Pricing Market Snapshot 2024, in partnership with Incisiv, on inflation, margin pressure, and AI-powered pricing for grocery retailers.

July 20, 2022Read