NRF Europe’s theme this year is The Next Now, and the conversations on the floor are about what AI, data, and connected decision-making change for pricing, promotion, trade investment, and collaboration. That is exactly the ground DemandTec’s Commercial Trade Intelligence™ platform is built on: connected commercial intelligence that helps retailers and their partners make smarter, more connected decisions and drive profitable growth.
DemandTec’s partner BF Partners will be at NRF Europe, located at Hall 4 · P-066 within the ITA – Italian Trade Agency space. If you’re already attending, book a time to meet during the show and see how connected commercial intelligence can help turn what’s next into smarter decisions you can act on now.
The Next Now, connected
AI that acts on connected context
Put agentic AI to work across connected commercial intelligence—surfacing insights, recommendations, and risks while people own the strategy, relationships, and final decisions.
Pricing and promotion, connected
Bring pricing, promotions, and demand intelligence together so retailers can make smarter decisions across revenue and margin—not across disconnected tools.
Trade investment with shared visibility
Connect how trade dollars are planned, funded, executed, and reconciled with greater visibility across retailers and their CPG and broker partners—helping make every trade dollar work harder.
7,800+ connected CPG partners · 120+ retail banners · 25+ years of demand science
★ QKS Group SPARK Matrix™ Leader & Ace Performer 2025 · Intelligent Retail Pricing & Promotion Optimization (IRP&PO)
Book a meeting
Attending NRF Europe? Tell us who's coming and we'll set up a time to meet during the show. We'll confirm by email.
Can't make it to Paris?
See how connected commercial intelligence helps retailers and their partners make smarter, more connected decisions — on your own schedule.