up to 20%
of deductions are invalid (industry estimate) — disputes surface months after the event, on both sides’ ledgers
The problem
Settlement is where every upstream disconnect lands
When the plan lives in one system and the billing in another, finance inherits the gap: deductions no one can trace, short-pays argued from memory, and write-offs taken because researching the claim costs more than the claim. Reconciliation against the original shared deal record turns that research into a lookup.
What’s in the module
Close the loop on every fund and claim
Intelligent Reconciliation
Planned terms compared to actual billing, line by line. Discrepancies surface at the source, while the event is still fresh — instead of months later as a disputed chargeback.
Trade Funds Tracker
Every fund and deduction followed through its lifecycle — committed, claimed, deducted, settled — with the same balance visible to both sides' finance teams.
Shopper Intelligence Reports
Performance reported back to retailer and CPG alike, so the settlement conversation ends with what to run next — not an argument about what ran.
Discrepancies at the source
Every claim lands already matched to its deal
Clean lines settle themselves; the exceptions arrive with the evidence attached, while the trail is still warm. No reconstructing the deal from memory — the shared record is the source of truth both sides already agreed to.
Deduction lifecycle, from claim to resolution, on one record both sides trust.
The deduction lifecycle
From claim to settled ledger, traced end to end
Claim raised
A deduction lands against an invoice, on either side's ledger.
Matched to the deal record
Automatically reconciled against the original shared terms — research becomes a lookup.
Resolved & settled
Valid claims settle fast; invalid ones are flagged before they become write-offs.
For the Office of Finance
Finance gets the loop closed, not the mess forwarded
Lower deduction leakage and settlement worked from evidence, on both sides of the deal.
Retail finance & deductions teams
Deductions traced to the deal terms that justify them — valid claims settled fast, invalid ones caught before they become write-offs.
CPG sales finance
Accruals, claims, and deductions against one live fund position, so exposure is known during the quarter, not discovered after it.
Controllers & CFOs
A trade P&L built on reconciled actuals — the second-largest cost line managed with the same rigor as COGS.
Part of Trade Intelligence
Reconciliation is only clean because the plan was shared
Settlement closes the loop that starts at deal creation. Walk the whole journey in Trade Intelligence.
03 · Reconcile
Funds Tracking & Reconciliation
You are hereCustomers who have deployed these modules report up to an 80% reduction in joint business planning cycle time, up to a 35% reduction in fund leakage, and settlement cycles accelerated by as much as 45 days. Results vary with trade volume and deal mix — the Health Check produces your numbers.
See your deductions matched to their deals
A bilateral demo for finance: one claim, traced from deal terms to settled ledger.