82%
of CPG teams spend 10+ hours a week just processing deals
The problem
The deal exists in four places before it exists anywhere that counts
A deal drafted in a supplier planning tool, re-keyed into a retailer portal, summarized in a spreadsheet, and confirmed over email is four chances to drift. Deal desks spend the week reconciling versions instead of working the plan. The fix is not a better spreadsheet. It is one record both sides write to.
What’s in the module
Four capabilities, one deal record
Offer Center
One place to draft, submit, and manage every offer, deal, and cost — the single front door where a deal is born as structured data instead of another spreadsheet.
Automated Deal Creation
Agreed terms become a structured deal record automatically — no re-keying into a portal, no summarizing into an email. What both sides agreed to is what the system holds.
Live Deal Data Sync
Deal terms sync live between supplier and retailer systems, so the record never forks. What the CPG submits is what the merchant slots — every change flagged before shelf.
Deal Intelligence
Deal-level context on both screens while terms are still negotiable: how similar events performed, and where the plan and the dollars disagree — before anyone commits.
How the record moves
One entry, zero re-keying
The deal is structured data from the moment it is drafted, so it lands on the retailer’s calendar exactly as the supplier committed it.
CPG · Offer Center
Deal 4128 drafted
Terms, funding, and window entered once, as structured data.
Shared deal record
One version of the terms
Every edit lands on the same record, visible to both sides.
Retailer · calendar
Deal 4128 slotted
Same terms, same dollars, straight onto the promo calendar.
Who it’s for
Built for the people who carry the deal
Less of the week on process, more of it on the relationship.
CPG sales & account teams
Draft once, submit once, and see the deal the retailer sees. No portal re-keying, no version chasing before a line review.
Retail merchants & category managers
Deals arrive as structured records, not attachments. The calendar is built on what suppliers actually committed.
Brokers
One way to enter deals across every principal, instead of a different portal and format for each relationship.
Part of Trade Intelligence
Plan deals here, then execute and reconcile on the same record
The deal you create here is the deal both sides fund, execute, and settle across the rest of Trade Intelligence.
01 · Plan deals
Deal & Offer Management
You are hereThe case for switching
Still working around your trade platform?
You're not the only one. Most teams have already outgrown the tool they work around every day.
61%
of promotion-software users aren't promoters of their current solution
70%
of trade decision-makers are open to switching
24%
say their current tool gives them a competitive advantage
DemandTec CPG Survey, 2024
See your next deal created once
A bilateral demo walks the same deal from Offer Center to the retailer calendar — one record, both sides.