Built to hit
Designed to compress every step of the cycle
Deal creation time
20–30 min
from 45–90 min typical
Approval cycles
1–2 days
from 3–7 days typical
Joint business planning
4–6 weeks
from 6–12 weeks typical
Trade fund leakage
2–3%
from 3–5% typical
Settlement time
25–35 days
from 45–90 days typical
The problem
Trade funds are the second-largest retailer cost after COGS — still run on email and spreadsheets
$500B
in annual trade spend flows between retailers and CPGs
82%
of CPG teams spend 10+ hours a week just processing deals
up to 20%
of deductions are invalid (industry estimate) — disputed months after the event
CPGs fund 40 to 60 percent of every promotional event, and trade spend runs 15 to 25 percent of gross revenue for most grocery operators. Yet planning, execution, and settlement live in separate systems — so planned dollars never equal committed dollars, and every hand-off is another chance for the two sides to drift apart. The problem is not the spend. It is that both sides have never worked from the same deal record.
One record, both sides
One shared deal record, synced live
The deal a CPG plans and funds is the exact deal the retailer prices and promotes — the same terms, the same dollars, on one record that never forks. From co-plan to committed funds to settlement, both sides see the same truth.
See Deal & Offer ManagementWhat’s inside
Plan, execute & collaborate, reconcile — one closed loop
Plan
Both sides co-plan promotions against committed dollars, not assumed ones.
Execute & collaborate
The deal syncs live to the retail calendar; every change is flagged before shelf.
Reconcile
Planned terms vs. actual billing, matched at the source — disputes resolved early.
The workflow both sides run
One deal, two views, zero drift
Each column is the same record, presented for that side’s job. Change one side and the other sees it — no re-keying, no version drift.
CPG & broker view
Retailer view
Fund visibility & settlement
Every trade dollar, tracked to settlement
Watch funds move from planned to committed to settled in real time. When billing arrives, planned terms are matched to actual billing at the source — so invalid deductions get flagged before the invoice, not disputed a quarter later.
See Funds Tracking & ReconciliationDifferentiation
A live bilateral network a product cycle can’t replicate
Most trade tools sit on one side of the table. DemandTec is the connective layer between them — a live network of retailers and their CPG and broker partners, already transacting on shared records.
7,800+
CPG partners already connected to the network
120+
retail banners transacting on shared deal records
Unilateral
One side’s system. The other side re-keys, and the record forks on day one.
Bilateral
One shared record. Both sides read and write it — the network is the moat.
Live Deal Data Sync
Every offer change — price, dates, funding — flagged and synced to both sides before it hits shelf. No silent drift between plan and execution.
Same spend. Better execution.
Four outcomes, from the trade budget you already have
Trade fund visibility
Every dollar — planned, committed, and settled — visible to both sides in real time.
Lower deduction leakage
Discrepancies caught at the source, before the invoice, not months after.
Faster settlement
Planned terms matched to actual billing in days, not quarters.
Deal cycle time back
Less time re-keying and chasing spreadsheets, more on the relationship.
Customers who have deployed these modules report up to an 80% reduction in joint business planning cycle time, up to a 35% reduction in fund leakage, and settlement cycles accelerated by as much as 45 days. Results vary with trade volume and deal mix — the Health Check produces your numbers.
One shared data model
The deal you co-plan here is the promotion the retailer executes
Trade Intelligence and Revenue Optimization run on the same demand model. The deal both sides fund becomes the priced, promoted event at shelf — evaluated against the same numbers.
In their words
We evaluated every major platform in this space. None came close on deal management and collaboration depth. DemandTec delivers a truly integrated workflow — and it's the one our team relies on, every single day.
See both sides of your next deal on one screen
Then scope a 60 to 90 day pilot on a defined slice of your trade portfolio, with hard success metrics.