Promotions That
Move the Needle.
AI-driven forecasting, trade fund alignment, and execution workflows to help merchandising teams design promotions that perform.
RETAIL PROMOTION INTELLIGENCE
Plan, forecast, execute, and measure
promotions with confidence.
Retail promotions are one of the most powerful growth levers — and one of the most complex to execute. Teams must balance speed, funding, margin, and execution accuracy while coordinating across merchandising, marketing, finance, and suppliers.
Without an integrated approach, promotions become fragmented, reactive, and difficult to measure.
KEY CAPABILITIES
End-to-End Promotion Planning
and Execution
Plan and manage promotions from initial concept through execution with a single, integrated platform.
- Centralize promotion calendars, discount structures, budgets, and timelines
- Streamline cross-functional planning across merchandising, marketing, and finance
- Align promotions early with available trade funds and constraints
- Move plans seamlessly from planning into execution workflows
AI-Driven Promotion Optimization
with Trade Funds Built In
Use AI-driven forecasting and scenario modeling to identify
- Predict sales lift and profit impact using AI-driven forecasting
- Evaluate item, price point, and vehicle combinations simultaneously
- Align promotions early wAutomatically factor trade fund availability into every forecastith available trade funds and constraints
- Compare scenarios to find the most effective promotional strategy
Execution-Ready Promotions with
Automated Ad Creation
Automate ad page creation, event planning, and versioning within a governed workflow — ready to execute at scale.
- Automate ad page creation and versioning by customer segment or location
- Surface overlaps, funding gaps, and competitive conflicts before execution
- Generate print and digital marketing assets from approved promotions
- Accelerate approvals with e-proofing workflows that reduce errors
BUILT FOR EVERY RETAIL STAKEHOLDER
The Right Insight for Every Role
Category Managers
Build promotions faster with deal-backed inputs. Compare item, price, and vehicle options. See margin and funding impact before committing. Track performance against plan to improve future decisions.
Buyers & Analysts
Compare scenarios across items, pricing, and vehicles. Real-time visibility into performance and forecasts. Identify the best option before locking the plan.
Ad & Marketing Managers
Automate ad creation with flexible templates. Simplify approvals with proofing workflows. Improve response rates while reducing production time.
Merchandising Managers
Shared planning calendars for visibility and coordination. Combined forecasts across teams and categories. Clear readiness checkpoints before execution.
Executives
AI-driven decision-making across the promo lifecycle. Reduced complexity through a single, integrated platform. Measurable improvements in execution speed and ROI.
SUPPORTING EVERY STAGE
End-to-End Promotion Execution
Promotion Planning
Centralized calendars, budgets, discount structures, and trade fund alignment across all teams.
Plan with confidence
Promotion Forecasting
AI-driven sales lift and profit forecasts with scenario comparison.
Forecast smarter
Promotion Execution
Automated promotion setup, vehicle planning, and versioning at speed and scale.
Execute at scale
Ad Execution & Proofing
Streamlined proofing and approvals to reduce errors and accelerate launch.
Proof and launch
EXPLORE RELATED SOLUTIONS
Promotions Don't Operate
in Isolation
Explore how DemandTec connects promotions with your full retail strategy.
Pricing
AI-driven pricing that enhances margins, improves consumer price perception, and grows market share.
Markdowns
Science-driven clearance pricing that reduces manual effort and delivers on sell-through goals.
Retail Trail Intelligence
A shared platform connecting retailers with suppliers to plan, execute, and optimize trade investments.
READY TO TAKE CONTROL OF PROMOTIONS?
Plan. Forecast.
Execute with Confidence.
A platform purpose-built for retail promotional complexity.