New research exposes emergent pricing and promotion opportunity for FMCG retailers:
FMCG retailers grasp how critical a high level of pricing and promotion competency is today. Still, relatively few have the tools and skills in place to fully empower these business practices. Join this DemandTec webinar featuring experts from RSR Research and special guests from Northeast Grocery Inc. (Tops Market and Price Chopper) to discover powerful insights from new industry research.
Join us on May 30, 2024 at 1PM ET/5PM GMT. Participants will learn about four key implications from the groundbreaking 2024 FMCG Retail Readiness Report, Aligning Pricing & Promotion Optimization Ambition to Operational Reality:
- Where Retailers Stand Today: A snapshot revealing where retailers are today with pricing competency, where Winners are, and why Winners differ.
- What’s Different Now: Pricing more important to get right in 2024 than at any other moment in decades. While most retailers were “sleeping”, much has changed. Shoppers seem more price sensitive than ever. The pandemic allowed grocers a true leapfrog moment – but are they taking it?
- Waiting Is No Longer an Option: Regardless of how/why we got here, retailers need to act decisively. Shoppers are willing to trade loyalty for reliably better pricing – no matter who provides it.
- It’s Not Too Late to Start: If you’re a grocer who’s been slow to act and have a laundry list of things to get to, and you’re skeptical about some of the promises from vendors about new tech working/not, this is one that the science is proven is very real. And customers happen to care a lot.
Benefits for FMCG retailers who attend:
- Benchmark your pricing and promotion competency: Grasp the essential insights from the research and compare your company’s state of readiness against industry norms.
- Visualize your path forward: Understand why advanced technologies are the key to mastering the pricing and promotion disciplines that will be essential to your competitiveness in the months and years ahead.
- Access exclusive content assets: Download the full research report and the Webinar slides. Available immediately following the webinar program.
