Pricing That Adapts
as Fast as the Market
DemandTec Pricing helps you maximize customer satisfaction while improving margins and market share.
PURPOSE BUILT FOR RETAIL
Simplify Complexity at Scale
Pricing decisions are inherently complex. You're balancing margin, competitiveness, and price perception across thousands of SKUs. DemandTec is designed to simplify that complexity.
Price Optimization
ML-powered data science for profitable revenue growth with proactive recommendations.
Rules-Based Pricing
Apply prioritized rules to ensure the right price is always on shelf.
Real-Time Updates
Automate real-time price updates across all channels based on your strategy.
KVI Insights
ML-based suggestions on Key Value Items and Key Value Categories.
KEY CAPABILITIES
Everything You Need to Price with Precision
Price
Optimization
Optimize your pricing with ML-powered data science to achieve profitable revenue growth. Leverage proactive recommendations for fast evaluation and execution of these prices.
Rules-Based
Pricing
Apply prioritized rules to simplify pricing according to your category roles and pricing strategy, ensuring you consistently have the right price on the shelf.
Real-Time
Optimize and/or automate real-time price updates based on your strategy, goals, and changes in the market—across all channels or separately per channel.
KVI Insights
Uncover valuable insights and ML-based suggestions on KVIs and KVCs.
Autonomous Approvals &
Recommendations
ML-powered autonomous decisioning increases your productivity across categories, channels, and geographies. With the highest level of efficiency and speed, you’re free to focus on your goals and objectives.
BUILT FOR EVERY RETAIL STAKEHOLDER
The Right View for Every Role
Pricing Manager
Gain the power to simplify complex, high‑volume pricing decisions so you can focus on strategy instead of manual analysis.
- Benefit from simplifying complex decisions across thousands of SKU’s.
- AI enables you to fine-tune your rule sets, balancing strategic goals (profit, volume, perception) with real-time market dynamics.
- Gain a single source of truth for pricing, promotions, and markdowns, reducing manual efforts and errors.
Merchandising & Category Manager
Strengthen category performance with data‑driven pricing insights that balance customer perception, competitive dynamics, and margin goals.
- Granular demand forecasting, helping you understand them understand customers needs and trends.
- Promotions that are precisely targeted, ensuring alignment with strategic goals.
- Real time communication and feedback loops.
Executive
Unlock a unified, AI‑powered pricing foundation that improves profitability, enhances price perception, and delivers enterprise‑wide accountability.
- Clarity on how pricing and markdown decisions affect profitability across channels.
- Organizational visibility and alignment.
- Data driven decisions that drive growth with confidence.
SUPPORTING EVERY STEP
Your Price Optimization Journey
Price Optimization
Apply pricing rules consistently while automatically resolving conflicts to ensure your strategy is always reflected on shelf.
Competitive Pricing
Respond intelligently to market changes without racing to the bottom. Stay competitive where it counts.
Simulation & Forecasting
Test price strategies and understand full impact before execution — across margin, volume, and price perception.
Price Optimization
Deliver the best set of prices based on your consumers and pricing strategies — powered by ML, validated by your team.
AI-DRIVEN INTELLIGENCE
Retail Pricing Intelligence at Machine Speed
Advanced elasticity modeling, real-time simulation, and intelligent workflows help pricing teams move faster with confidence.
Advanced Elasticity Modeling
Understand true price sensitivity at SKU, category, and market level. Price accordingly — every time.`
Real-Time Simulation
Model the downstream impact of every price change before you publish — across margin, volume, and perception.
Intelligent Workflows
Route approvals, flag anomalies, and automate decisions so your team focuses on the exceptions that matter.
CASE STUDY
How Conad Nord Ovest
Maintains Price Perception
When it comes to price, perception matters as much as the price itself. Learn how we helped Conad Nord Ovest use DemandTec Price Optimization to be more competitive, targeted, and agile.
+11%
Margin improvement
3x
Faster price cycles
↑ NPS
Price perception score
DemandTec gave us the ability to be both strategic and fast — something we couldn't do before.
— Conad Nord Ovest
FEATURED RESOURCES
Deepen Your Pricing Strategy
Lifecycle Pricing: Blending the Art and Science of Dynamic Pricing Strategies
FMCG retailers are increasingly aware of the business imperative to execute a robust pricing strategy.
Why It's Time to Rethink Your Pricing Strategies to Ensure the Price Is Right
For today's cost-conscious consumers, price matters. Discover how top retailers are adjusting their approach.
Replay: Align Pricing Ambition with Retail Reality
FMCG retailers grasp how critical pricing competency is today. Still, relatively few have the tools and skills to act with speed.
EXPLORE RELATED SOLUTIONS
Pricing Doesn't Operate in Isolation
Explore how DemandTec connects pricing with your full retail strategy.
Promotions
Collaboration-based promotional planning that eliminates errors and drives double-digit ROI gains.
Markdowns
Science-driven clearance pricing that reduces manual effort and delivers on your sell-through goals.
Retail Trade Intelligence
Connecting retailers with suppliers to plan, execute, and optimize trade investments with real-time visibility.
GET STARTED
Price with Precision
An AI-powered pricing optimization platform trusted by leading retailers worldwide.