Pricing That Adapts as Fast as the Market
DemandTec Pricing helps you maximize customer satisfaction while improving margins and market share.
Purpose Built for Retail
Pricing decisions are inherently complex. You’re balancing margin, competitiveness, and price perception across thousands of SKUs, categories, and channels, all while market conditions continue to shift. DemandTec is designed to simplify that complexity. Our platform uses advanced machine learning to help you set, manage, and automate pricing decisions with confidence.
Key Capabilities
Price Optimization
Optimize your pricing with ML-powered data science to achieve profitable revenue growth. Leverage proactive recommendations for fast evaluation and execution of these prices.
Rules-Based Pricing
Apply prioritized rules to simplify pricing according to your category roles and pricing strategy, ensuring you consistently have the right price on the shelf.
Real-Time
Optimize and/or automate real-time price updates based on your strategy, goals, and changes in the market—across all channels or separately per channel.
KVI Insights
Uncover valuable insights and ML-based suggestions on KVIs and KVCs.
Autonomous Approvals and Recommendations
ML-powered autonomous decisioning increases your productivity across categories, channels, and geographies. With the highest level of efficiency and speed, you’re free to focus on your goals and objectives.
Built For Every Retail Stakeholder
Supporting Every Step of Your Price Optimization Journey
Apply pricing rules consistently while automatically resolving conflicts.
Respond intelligently to market changes without racing to the bottom.
Test price strategies and understand impact before execution.
Price optimization delivers the best set of prices based on your consumers and pricing strategies.
AI-Driven Retail Pricing Intelligence
Advanced elasticity modeling, real-time simulation, and intelligent workflows help pricing teams move faster with confidence — even in highly competitive and volatile markets.
Case Study
How Conad Nord Ovest Maintains Price Perception
When it comes to price, perception matters, and the customer’s price perception of the retailer is as important as the price itself. Learn how we helped Conad Nord, an Italian retailer, use DemandTec Price Optimization to be more competitive, targeted and agile with their pricing while also improving margins.
Featured Pricing Resources
Lifecycle Pricing: Blending the Art and Science of Dynamic Pricing Strategies
FMCG retailers are increasingly aware of the business imperative to execute a robust pricing strategy...
Why it’s time to rethink your pricing strategies to ensure the price is right
For today’s cost-conscious consumers, price matters. According to September’s consumer price index report...
Replay: Align Pricing Ambition with Retail Reality
FMCG retailers grasp how critical a high level of pricing and promotion competency is today. Still, relatively few have the tools and skills...
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Let’s get started
Price with precision using an AI-powered pricing optimization platform trusted by leading retailers worldwide.