A Market Ready for Change
Retail has always been a dynamic industry, but today’s merchandising leaders face a new level of complexity. Shoppers are more value-conscious, promotions consume significant investment yet often fall short, and trade funding still lacks the transparency to deliver its full potential. In fact, industry analysis shows that trade promotions represent one of the largest costs for retailers and CPGs, yet many fail to generate true incremental sales lift (Numerator, 2025).
At the same time, technology is creating opportunities that were unimaginable even a few years ago. Advances in AI, data science, and automation are reshaping how retailers and CPGs can plan, price, and partner.
This is the context for DemandTec’s next chapter as a standalone company backed by Longshore Capital Partners. With renewed focus and investment, we’re accelerating the pace of innovation to help retailers and their partners capture these opportunities.
What Retail Leaders Can Expect from DemandTec
Smarter AI for Merchandising
Our platform now uses near real-time forecasting and optimization to sense demand shifts, model elasticity, and balance revenue, volume, and margin — giving leaders confidence in every pricing decision.
Connected Lifecycle Pricing
Pricing, promotions, and markdowns are managed in a unified workflow, ensuring consistency across categories and strengthening alignment with shopper expectations.
Trade Collaboration with Impact
Our tools bring clarity to trade funds, simplify joint planning with suppliers, and focus investments on promotions that deliver measurable results.
Decision Support at Speed
Agentic workflows and scenario modeling help merchandising teams evaluate options and act with confidence, even as market conditions evolve.
Looking Ahead
With Longshore’s partnership, DemandTec is investing in three core areas to advance the science of merchandising:
- Near real-time optimization to respond quickly to shopper behavior.
- Transparent, explainable AI that builds trust across teams and partners.
- Next-generation trade collaboration tools that align retailer and supplier priorities for shared growth.
The Takeaway for Retail Leaders
For more than 25 years, DemandTec has helped retailers protect margins, enhance price image, and unlock profitable growth. What’s different now is the focus and investment to innovate faster — bringing the benefits of AI and automation to every stage of merchandising.
Explore how DemandTec can support your pricing, promotion, and trade collaboration journey.
