Promotions That Move the Needle
DemandTec Promotions brings together AI-driven forecasting, trade fund alignment, and execution workflows to help merchandising teams design promotions that perform, reduce risk before committing, and deliver measurable results.
Retail promotion intelligence built to plan, forecast, execute, and measure promotions with confidence.
Retail promotions are one of the most powerful growth levers and one of the most complex to execute. Teams must balance speed, funding, margin, and execution accuracy while coordinating across merchandising, marketing, finance, and suppliers. Without an integrated approach, promotions become fragmented, reactive, and difficult to measure.
Key Capabilities
End-to-End Promotion Planning and Execution
- Centralize promotion calendars, discount structures, budgets, and timelines
- Streamline cross-functional planning across merchandising, marketing, and finance
- Align promotions early with available trade funds and constraints
- Move plans seamlessly from planning into execution workflows
AI-Driven Promotion Optimization with Trade Funds Built In
Use AI-driven forecasting and scenario modeling to identify the strongest promotions before execution, ensuring trade funds are applied where they deliver the greatest lift and margin impact.
- Predict sales lift and profit impact using AI-driven forecasting
- Evaluate item, price point, and vehicle combinations simultaneously
- Automatically factor trade fund availability and utilization into forecast
- Compare scenarios to identify the most effective promotional strategy
Execution-Ready Promotions with Automated Ad Creation and Versioning
Support promotion execution by automating ad page creation, event planning, and versioning within a governed workflow.
- Automate ad page creation, event planning, and versioning by customer segment, market, or location group
- Surface overlaps, funding gaps, and competitive conflicts before execution
- Generate print and digital marketing assets directly from approved promotions
- Accelerate approvals with e-proofing workflows that reduce errors and rework
Built For Every Retail Stakeholder
Supporting You Through Every Stage of Promotion Execution
End-to-end promotional planning, from initial concept to proofing and post-event analysis
Centralized calendars, budgets, discount structures, and trade fund alignment.
AI-driven sales lift and profit forecasts with scenario comparison.
Automated promotion setup, vehicle planning, and versioning.
Streamlined proofing and approvals to reduce errors and accelerate launch
Explore Related Solutions
Promotions don't operate in isolation.
Explore how DemandTec connects promotions with:
AI-driven pricing that enhances margins, improves consumer price perception, and grows market share. Transparent demand science explains the “why” behind every price change.
Science-driven clearance pricing that reduces manual effort, delivers on sell-through goals, and provides automation capabilities based on your corporate objectives.
Explore Markdowns
A shared platform connecting retailers with suppliers to plan, execute, and optimize trade investments. Real-time visibility and automation improve alignment and accelerate joint growth.
Ready to take control of promotions?
Plan, forecast, execute, and analyze promotions with confidence using a platform purpose-built for retail complexity.