DemandTec For Retailers
AI That Simplifies Retail Pricing
Retail Pricing Decisions, Powered by AI
Purpose-built retail AI that helps merchandising teams make faster, more confident decisions across pricing, promotions, markdowns, and supplier collaboration.
Built to Address Retail Complexity
Retailers today face constant pressure to balance margin, price perception, and competitive response across thousands of items, locations, and channels. Manual processes and disconnected tools make it difficult to act quickly or confidently.
DemandTec brings clarity to retail decisions by applying AI-powered consumer demand science and transparent insights across the full pricing lifecycle.
Manage Pricing Decisions
at Scale
Manage pricing across thousands of SKUs, zones, and banners with AI-optimized prices that protect margin and price image.
Promotional Performance Under Pressure
Forecast promotional impact, optimize depth and timing, and e preview ROI to improve effectiveness and automate manual processes.
Trade Spend Aligned with Promotional Strategy
Align supplier funding to pricing to deliver on promotional strategy byleveraging forecast-backed insights and real-time visibility.
Markdown Timing and Margin Recovery
Automate clearance pricing decisions to accelerate sell-through while balancing inventory and margin objectives.
How We Help Retailers Win
Manage Pricing Decisions at Scale
Optimize pricing in a competitive market with AI-driven demand science that protects margin, improves price perception, and supports confident decisions across items, locations, and price zones.
Promotion Performance and Optimization
Plan, forecast, and evaluate promotions with real-time trade funding and data-backed insights that improve effectiveness and drive measurable ROI before and after execution.
Supplier Collaboration for Trade Funds
Standardize and automate supplier-funded deal management to gain real-time visibility and control across trade funds, deal workflows, cost changes and invoice reconciliation.
Automated Markdown Execution
Apply data-driven accuracy to markdown decisions to accelerate sell-through, reduce manual effort, and balance inventory risk with margin objectives.
What retailers are saying
Chief Operating Officer
"With DemandTec, Tops simplifies and automates promotion, trade, and pricing processes, enabling us to improve productivity so we can focus our time on meeting the dynamic needs of our shoppers."
One Intelligent Platform. Purpose-Built for Retail.
DemandTec connects pricing, promotions, markdowns, and supplier collaboration in a single AI-powered platform designed for real retail complexity. Instead of siloed tools and disconnected decisions, you get integrated intelligence across the full merchandising lifecycle—where trade funds inform promotions, promotions inform pricing, and pricing informs lifecycle strategy. Advanced machine learning continuously optimizes decisions across thousands of SKUs, channels, and markets, helping you move faster, protect margin, and drive measurable growth with confidence.
Explore Related Solutions
AI-driven pricing that enhances margins, improves consumer price perception, and grows market share. Transparent demand science explains the “why” behind every price change.
Collaboration-based promotional planning eliminates errors, automates processing, and provides consumer demand science-based insights to drive double-digit ROI gains and improve year-over-year performance.
Explore Promotions
Science-driven clearance pricing that reduces manual effort, delivers on sell-through goals, and provides automation capabilities based on your corporate objectives.
Explore Markdowns
for Retailers
A shared platform that connects retailers with their suppliers to plan, execute, and optimize trade investments. Real-time visibility and automation improve alignment and accelerate joint growth.
See retail AI in action
See how DemandTec helps retailers improve margins, optimize pricing decisions, and align trade investments to real outcomes.