AI That Simplifies
Retail Pricing
Retail Pricing Decisions, Powered by AI
Purpose-built retail AI that helps merchandising teams make faster, more confident decisions across pricing, promotions, markdowns, and supplier collaboration.
CLARITY ACROSS THE FULL PRICING LIFECYCLE
Built to Address Retail Complexity
Retailers today face constant pressure to balance margin, price perception, and competitive response across thousands of items, locations, and channels. Manual processes and disconnected tools make it difficult to act quickly or confidently.
DemandTec brings clarity to retail decisions by applying AI-powered consumer demand science and transparent insights across the full pricing lifecycle.
Pricing at Scale
Thousands of SKUs, zones, and banners
Promotion Pressure
Forecast impact and optimize ROI
Trade Spend Alignment
Supplier funding meets promotional strategy
Markdown Recovery
Automate clearance to protect margin
HOW WE HELP RETAILERS WIN
Manage Pricing Decisions at Scale
Optimize pricing in a competitive market with AI-driven demand science that protects margin, improves price perception, and supports confident decisions across items, locations, and price zones.
- AI-optimized prices that protect margin and price image
- Transparent demand science that explains every recommendation
- Rule-based guardrails with ML-powered optimization on top
Promotion Performance
and Optimization
Plan, forecast, and evaluate promotions with real-time trade funding and data-backed insights that improve effectiveness and drive measurable ROI before and after execution.
- Forecast promotional impact before committing
- Optimize depth, timing, and preview ROI
- Automate manual planning processes end-to-end
Supplier Collaboration for Trade Funds
Standardize and automate supplier-funded deal management to gain real-time visibility and control across trade funds, deal workflows, cost changes, and invoice reconciliation.
- Real-time visibility into trade fund status
- Automated invoice reconciliation and deduction management
- Aligned supplier funding with promotional strategy
Automated Markdown
Execution
Apply data-driven accuracy to markdown decisions to accelerate sell-through, reduce manual effort, and balance inventory risk with margin objectives.
- Science-driven clearance pricing that reduces manual effort
- Deliver on sell-through goals with automation
- Balance inventory risk and margin simultaneously
With DemandTec, Tops simplifies and automates promotion, trade, and pricing processes, enabling us to improve productivity so we can focus our time on meeting the dynamic needs of our shoppers.
— Chief Operating Officer, Tops Markets
ONE INTELLIGENT PLATFORM
Purpose-Built for Retail.
DemandTec connects pricing, promotions, markdowns, and supplier collaboration in a single AI-powered platform designed for real retail complexity. Instead of siloed tools and disconnected decisions, you get integrated intelligence across the full merchandising lifecycle.
Where trade funds inform promotions, promotions inform pricing, and pricing informs lifecycle strategy. Advanced ML continuously optimizes across thousands of SKUs, channels, and markets — helping you move faster, protect margin, and drive measurable growth.
INTEGRATED · AI-POWERED · ONE PLATFORM
EXPLORE RELATED SOLUTIONS
Connected Across the Retail Lifecycle
Pricing
AI-driven pricing that enhances margins, improves consumer price perception, and grows market share.
Promotions
Collaboration-based planning that eliminates errors and drives double-digit ROI gains year-over-year.
Markdowns
Science-driven clearance pricing that reduces manual effort and delivers on sell-through goals.
Retail Collaboration Hub
A shared platform connecting retailers with suppliers to plan, execute, and optimize trade investments.
SEE RETAIL AI IN ACTION
See How DemandTec
Helps Retailers Win
Improve margins, optimize pricing decisions, and align trade investments to real outcomes.