About Us

 

Our mantra: Revolutionize decision making.

 

Business dynamics have changed – forever.

 

Timelines are compressed. Profit, volume, and customer loyalty objectives are often at odds. Competitive dynamics and shopper behavior change daily. Decisions once made alone now require more collaboration than ever.

 

For the retail and consumer products industries, this reality rings more true than ever before. That's why it's imperative to adopt a revolutionary approach to strategic merchandising, marketing, and trade planning.

 

Enter DemandTec, an IBM Company.

 

We earned our stripes pioneering retail price optimization apps – delivered exclusively in the cloud – more than a decade ago.

 

Since then, our app footprint has rapidly evolved to address promotion, assortment, and marketing investment decisions – not just for retailers, but for entire ecosystems of consumer products companies. We've developed unique ways to bring shopper-centric science right to the point of decision. We've tied all of this together through the DemandTec network, the Collaborative Analytics Cloud where retailers and manufacturers can make decisions together from one single trusted source.

 

Some of the largest retailers and consumer products companies have put their trust in DemandTec year after year. But we don't take our reputation for granted. Just like the markets we serve, we evolve and innovate to solve both today's challenges – and those you'll face tomorrow.