Built for Retailers & Suppliers
Where Smarter Pricing Meets
Stronger Partnerships.
For retailers protecting margin and suppliers optimizing every trade dollar — DemandTec is where 25 years of pricing science meets the industry's most trusted trade collaboration network.
Years of retail demand science & pricing innovation
Retail, supplier & distribution customers globally
CPG & broker partners on the network
Active collaborators on the DemandTec Trade Network
RECOGNIZED AS
SPARK Matrix Leader
QKS Group · 2025 · Intelligent Retail Pricing and Promotions Optimization
Pioneer in Pricing Science
First to market · AI-Powered Price & Promotion Optimization
Single Shared Platform
Unifying both sides of every retail trade relationship
OUR MISSION
Purpose-Built to Power Retail's
Most Important Relationships
We exist at the intersection of two imperatives — pricing decisions that protect margin, and trade partnerships that unlock growth. DemandTec brings both together, intelligently.
To deliver intelligent, profitable growth for the entire retail ecosystem — by unifying the science of pricing optimization with the power of shared trade collaboration, on a single platform trusted by both retailers and the suppliers who fund their growth.
The best retail outcomes aren't built by one side optimizing in isolation. They happen when retailers and suppliers plan, invest, and execute together — with AI-powered insights, complete fund visibility, and a shared system of record from pricing strategy to final settlement.
25+ Years of Demand Science
DemandTec pioneered AI-powered retail pricing optimization. Our models are built on decades of real-world demand data across every major category, channel, and retail format.
120+ Retail Banners
Trusted by some of the world's most dynamic retail organizations across grocery, convenience, and specialty.
One Shared Network
Retailers and suppliers collaborate in real time — shared visibility from budget to final settlement.
Trusted by leading retailers & suppliers worldwide
THE DEMANDTEC ADVANTAGE
Five Reasons the Industry's Best
Choose DemandTec
Built over 25 years and validated by the world's most demanding retailers and CPG organizations.
The Only Shared System for Both Sides of Trade
One connected platform where retailers and suppliers plan, commit, track, and reconcile trade funds together — in real time, with full audit trail.
↑ 90% reduction in deal & reconciliation errors
Pricing, Promotions & Trade — One Connected System
Lifecycle pricing, promotional planning, markdowns, and supplier collaboration in a single decision environment. No handoffs. No data gaps.
Trusted by the world's largest retailers and CPG organizations
AI That Explains Itself — Not a Black Box
Our demand science surfaces the "why" behind every recommendation — driving adoption across merchandising, pricing, finance, and sales teams.
25+ years of retail demand science in every insight
A Partnership, Not a Vendor Relationship
Our team is embedded in your outcomes long before go-live and long after — with deep domain expertise, proactive guidance, and genuine commitment to your results.
A team that stays with you from go-live to long-term growth
Network Effects That Compound Over Time
With 7,800+ CPG partners and 120+ retail banners, the DemandTec Trade Network creates structural value that deepens with every new connection.
30,000+ active collaborators. Every member strengthens the ecosystem.
SEE DEMANDTEC IN ACTION
Walk through the platform with a retail or CPG specialist — tailored to your team's priorities.
OUR STORY
25 Years of Defining What's Possible in Retail
From the first AI pricing models to the industry's most trusted trade collaboration network — every chapter built on the last.
1999
The Science of Demand
Built the first statistical models for retail price optimization at enterprise scale — before AI was a market category.
2006
Pricing Meets Promotion Planning
Built the first statistical models for retail price optimization at enterprise scale — before AI was a market category.
2012
Collaboration Becomes the Core
Launched the industry's first shared retailer-supplier deal collaboration module — rated best-in-class by every customer who has evaluated the market.
2022
API-First Platform Modernization
Launched API Connect and Deal Data Sync — making DemandTec the integration hub at the center of retailers' and suppliers' tech stacks.
Now
AI-Powered Trade Optimization at Scale
Cross-category intelligence, multi-tiered trade fund workflows, and agentic AI — setting the agenda for the next era of retail merchandising.
DemandTec isn't resting on 25 years of history — it's using that foundation to build capabilities that define what comes next. The next era starts now.
OUR LEADERSHIP TEAM
The Team Driving Retail Forward
Experienced operators with deep roots in retail technology, enterprise software, and demand science — united by a commitment to measurable customer outcomes.
Jack Tirella
Chief Executive Officer
Seth Wolkoff
Chief Financial Officer
Ryan O’Halloran
Chief Operating Officer
Shivani Rajan
SVP, Marketing
Fred Cartwright
SVP, Sales
Vish Kirpalani
Chief Product Officer
OUR STORY
25 Years of Defining What's Possible in Retail
Longshore Capital Partners is a Chicago-based private equity firm with a shared commitment to delivering exceptional long-term value to customers. Their partnership with DemandTec funds investment in product innovation, commercial growth, and organizational stability.
Their focus on sustainable, customer-driven growth ensures DemandTec operates from a position of stability — built to meet evolving needs today and well into the future.
DemandTec's depth in consumer demand science and its network effects across retailers and suppliers create a powerful platform for continued growth. We're excited to support the team as they invest in product, expand commercial reach, and extend leadership in AI-powered merchandising.
RA
Ryan Anthony
Partner, Longshore Capital Partners
WHAT OUR CUSTOMERS SAY
The Platform Teams Actually Trust
We evaluated every major platform in this space. None came close on deal management and collaboration depth. DemandTec delivers a truly integrated workflow — and it's the one our team relies on, every single day.
VP of Vendor Collaboration
Top-5 Global Grocery Retailer · 2,000+ Locations
DemandTec has been highly responsive to our needs. Their consistent follow-through and willingness to engage regularly ensured the solutions delivered met our shared objectives — and kept pace as our business evolved.
Pricing Strategy Lead
National Convenience Chain · 1,000+ Locations
The relationship with our DemandTec partner team has been a core reason we've renewed and expanded year over year. Their depth of category knowledge, and their responsiveness when we need them, makes the real difference.
Head of Trade Partnerships
Leading Regional Grocery Group
OUR SOLUTIONS
The Full Lifecycle — Unified
From everyday pricing to seasonal markdowns to trade fund reconciliation, DemandTec connects every decision in a single platform.
Trade Fund Management
Unify trade fund planning, commitment, accruals, and reconciliation in a single shared workspace — for retailers and suppliers together, with full audit trail from budget to final settlement.
AI-Powered Pricing
Maximize customer satisfaction while improving margins and market share. Transparent demand science explains the "why" behind every price change.
Promotions Planning & Execution
Plan, forecast, execute, and measure promotions with confidence. Consumer demand science drives double-digit ROI gains year-over-year.
Markdown Optimization
Accelerate sell-through and protect margins with data-driven clearance pricing — automated, accurate, and aligned to inventory objectives.
READY TO GET STARTED?
Let's Build Smarter Retail — Together
Whether you're a retailer protecting margin or a supplier optimizing trade investment, DemandTec connects both sides of the relationship on one trusted platform.