What We Do
- Improve consumer price perception and lead the market with a winning pricing strategy
- Gain a holistic view of shopper demand for rapid response. AI-powered analysis of retailer, third-party, and sales data as it arrives, review autonomous price recommendations and actionable insights with dynamic reporting through an intuitive dashboard
- Deliver the right price with precision and speed to improve price perception. Execute autonomous pricing while AI identifies exceptions requiring human intelligence, to drive optimal price changes
- Quickly leverage competitive price positions and shopper trends to price intelligently, while avoiding generic price matching or price increases that erode margins and consumer preference
Today our pricing team serves a much more strategic role as price advisors to our colleagues, with insights on elasticity and beyond that give the commercial team confidence that they are offering the best prices.
