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Promotion Planning and Optimization

Streamline one of the most complex processes in retail with a solution that provides end-to-end promotion capabilities in a flexible and centralized planning environment.

“People enjoy their jobs more and can see how using DemandTec helps them achieve the organization’s goals….And we’ve also delivered measurable profit improvements to the business.”

Promotions Must Be Crafted

Promotions are proven revenue drivers with 77% of shoppers saying discounts influence where they shop. But non-strategic promotions can also drive negative impact, hindering price image, reducing shopper loyalty, and potentially losing full-price sales with over half of shoppers saying they receive weekly or monthly promotions for an item they would have happily paid full price for otherwise.

End-to-End, Streamlining and Simplifying Promotions

Promotions are one of the most complex and critical processes in retail and managing the sheer volume of data can be overwhelming. Our flexible, could-based promotion solution provides merchants with a centralized planning environment.

  • Checkmark Quickly determine optimal promotional pricing
  • Checkmark Significantly grow baskets, drive traffic, increase revenue, and achieve category-level objectives
  • Checkmark Strategically take action and understand results with in-flight and post-even analysis
  • Checkmark Automatically surface trade promotions from Deal Management
  • Checkmark Advanced promotional forecast consider cannibalization, halo and cross-elasticity effects
Blue demo of DemandTec's Promotion Planning and Optimization product that streamlines the entire promotion process

“While discounts and promotions represent proven sales drivers, the devil is in the details when it comes to crafting an offer that will appeal to customers while also driving profit and loyalty for the company.”

Polly Wong for Retail Dive

What the analysts think.

Red demo of DemandTec's Lifestyle Pricing solution that delivers real-time price automation and exception management

Unleash brilliance in pricing

Find out how our AI-powered solutions are driving shopper-centric omni-channel pricing and promotions to expand margins and accelerate growth.