Price Management and Optimization
Be precise and focused with price optimization, successfully executing your price strategy to deliver the best price where it counts sustaining healthy overall margins.
“We progressed beyond rules-based pricing to leapfrog past our competitors and create a gap with them using pricing science. This has delivered a strong, multi-year competitive advantage.”

Pricing is the #1 Priority
Global shopper research finds that price is the #1 factor for shoppers when deciding where to shop and can have the largest impact on customer satisfaction and a retailer’s bottom-line. Although AI pricing has been widely proven for more than a decade and repeatedly cited as a driving reason for positive performance in earnings calls, today more than 90% of retailers still report manual or only semi-automated processes for pricing.
AI Pricing is No Longer Considered a “Nice to Have”
In order to keep pace in today’s hyper-competitive environment retailers need a pricing solution built to keep up. With continuing pandemic-driven market shifts taking place, 93% of retailers expect to re-assess their key value items. Delivering the most productized science on the market, DemandTec has this capability built into the product so retailers won’t have to wait for lengthy analytical services cycles.

“We are now the ones setting the pace and defining the market, all of which we manage with price optimization. Now our competitors are trying to follow us.”
















Industry Recognition
Ranked Among the Top Pricing Solution Providers
2021 Constellation Research Price Optimization ShortList
2021 Gartner Market Guide for Retail Unified Price, Promotion, and Markdown Applications
Ranked a Top 10 Software Vendor in 21 Categories
Latest from DemandTec
Unleash brilliance in pricing
Find out how our AI-powered solutions are driving shopper-centric omni-channel pricing and promotions to expand margins and accelerate growth.