(Former) DemandTec President Cheryl Sullivan’s advice to retailers on how best to achieve optimized pricing is featured in two prominent publications, Progressive Grocer and Retail Leader. Cheryl recaps highlights from a recent shopper study that found that, even post-COVID, many shoppers driven online during the pandemic will stay online, and they’ll also remain in a state of heightened price sensitivity. In light of these trends and declining shopper trust, accelerating KVIs, and changing shopper promotional preferences, retailers need science-based pricing, promotions and markdowns more urgently today than ever.