The Pricing Pivot: How to Win Now and Stay Strong

(Former) DemandTec President Cheryl Sullivan’s advice to retailers on how best to achieve optimized pricing is featured in two prominent publications, Progressive Grocer and Retail Leader. Cheryl recaps highlights from a recent shopper study that found that, even post-COVID, many shoppers driven online during the pandemic will stay online, and they’ll also remain in a state of heightened price sensitivity. In light of these trends and declining shopper trust, accelerating KVIs, and changing shopper promotional preferences, retailers need science-based pricing, promotions and markdowns more urgently today than ever.