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Retail Business Services, Service Company to Ahold Delhaize USA, Extends Promotion Contract with DemandTec by Acoustic

Multi-Year Contract Renews End-to-End Promotion including Vendor Trade Promotion Collaboration, Promotion Planning and Promotion Execution

NEW YORK, May 28, 2020 – Retail Business Services recently extended its relationship with DemandTec by Acoustic with a multi-year agreement. The extension provides Retail Business Services with DemandTec’s AI-powered end-to-end promotion planning capabilities, including vendor trade promotion collaboration, promotion planning and promotion execution.

“Retail Business Services is focusing on accelerating important areas of its business, and we are proud to partner with them to make that goal a success,” said Cheryl Sullivan, Acoustic’s President for its DemandTec business. “We are very pleased to have Retail Business Services as members of our growing worldwide customer base.” To learn more about DemandTec by Acoustic, visit

About Retail Business Services

Retail Business Services, LLC, is the services company of Ahold Delhaize USA, currently providing services to six East Coast grocery brands, including Food Lion, Giant Food, GIANT/MARTIN’S, Hannaford and Stop & Shop. Retail Business Services leverages the scale of the local brands to drive synergies and provides industry-leading expertise, insights and analytics to local brands to support their strategies with services including Information Technology, Merchandising & Marketing Services, Private Brand Products, Pharmacy Services, Sourcing, Not for Resale, Store Services, Financial Services, Legal Services, Communications, Supply Chain and People Systems and Services. For more information, visit

About DemandTec by Acoustic

DemandTec by Acoustic is committed to taking AI pricing to new heights. With deep and commanding worldwide retail pricing domain knowledge and experience, DemandTec enables retailers and CPG partners to deliver optimal pricing, promotions, and markdowns to thrive in today’s hyper-competitive retail landscape. DemandTec addresses retail pricing challenges today and into the future with relentless focus, commitment and ongoing investment. For more information, visit

About Acoustic

Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City. For more information, visit

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Alison Raffalovich