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Pricing Strategies to Optimize Customer Loyalty in Uncertain Times

DemandTec President Cheryl Sullivan discusses the relevance of science-based pricing to attain and retain customers at a time when shoppers have never been more fickle and competition has never been more fierce. This Multichannel Merchant article lays out Cheryl’s views on the specific aspects of pricing science that make it an imperative for retailers, today more than ever, as they craft and maintain their price image strategies.

The full article can be found here.