Total Retail features this expert article from DemandTec President Cheryl Sullivan on how the already-chaotic world of retail, shaken further by the COVID pandemic, challenges retailers anew with:
- Rapid adoption of ecommerce, even by shopper segments historically resistant to shopping online.
- Shoppers experience uncertainty, economic upheaval and heightened price sensivity.
- Rapid and unprecedented changes in demand signals, market baskets and shopping patterns.
Cheryl goes on to explore how retailers can strategically leverage AI-based price optimization to successfully navigate stormy waters, making science-driven pricing a retailer imperative.
To read the article in its entirety, visit Total Retail.