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Navigating Stormy Waters: Science-Based Pricing Proves Critical

Total Retail features this expert article from DemandTec President Cheryl Sullivan on how the already-chaotic world of retail, shaken further by the COVID pandemic, challenges retailers anew with:

  1. Rapid adoption of ecommerce, even by shopper segments historically resistant to shopping online.
  2. Shoppers experience uncertainty, economic upheaval and heightened price sensivity.
  3. Rapid and unprecedented changes in demand signals, market baskets and shopping patterns.

Cheryl goes on to explore how retailers can strategically leverage AI-based price optimization to successfully navigate stormy waters, making science-driven pricing a retailer imperative.

To read the article in its entirety, visit Total Retail.