Precision Pricing Is Becoming a “Must-Have” for Retailers and Consumers
Retailers and customers alike are facing a storm of challenging disruptions– including the aftermath of the pandemic, rising inflation, and the looming energy crisis resulting from instability in Europe. With mounting uncertainty, price is more important than ever for both sides of the retail transaction and customer-centricity has become the driving force behind the need for price optimization.
Less than 50% of retailers are satisfied with their ability to establish a pricing strategy and with data suggesting a positive correlation between retail performance and pricing technology investment, retailers need to close the pricing technology gap to succeed in today’s market and win with their customers.
We partnered with Retail Systems Research and surveyed retailers around the globe to find out how they are coping during these unprecedented times.
