By Geoff Pofahl, Ph.D., DemandTec Head of Science
Enjoy this read in Independent Retailer from Geoff, where he discusses the need for real-time insights into customer demand signals and price sensitivities. He also explores the power of science-driven pricing for retailers looking to deliver the win-win: delivering prices that matter on items that shoppers care most about, while preserving margin elsewhere in the assortment to sustain a healthy business.
