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How To Sync Up Your Pricing With Shoppers’ Pandemic-Driven Price Sensitivity

By Geoff Pofahl, Ph.D., DemandTec Head of Science

Enjoy this read in Independent Retailer from Geoff, where he discusses the need for real-time insights into customer demand signals and price sensitivities. He also explores the power of science-driven pricing for retailers looking to deliver the win-win: delivering prices that matter on items that shoppers care most about, while preserving margin elsewhere in the assortment to sustain a healthy business.