How AI-Powered Pricing Improves Margins and Protects Consumers

Kevin Sterneckert, DemandTec Chief Strategy Officer

Ethics are an intrinsic and misunderstood part of customer intimacy and AI-powered pricing.

When Levi’s announced in its Q1 earnings call that it had elevated its average unit retail (AUR) by 10% without negatively impacting demand, Wall Street analysts were eager to hear how they had accomplished this feat. Like every other retailer, inflation and supply chain pressures have impacted Levi’s global inputs and logistics. CEO Chip Bergh explained [subscription required] that the company had raised margins by applying “analytics, including artificial intelligence and methodological analysis of price elasticity.”

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