Many retailers may not openly admit this, but a large part of their promotions do not hit business targets. Whether it is due to disparate systems, cross-category cannibalization, inefficient trade fund allocation, or relying on gut instincts instead of data – even in 2022, it’s a struggle to run efficient promotions.
Retailers leveraging end-to-end promotions platforms with integrated capabilities can improve their performance, both top-line and bottom-line. Download this eBook to discover what components to look for in your next promotion solution, and how you can increase the ROI from every promotion you run.
