News & Events

DIFARE Crafts Shopper-Focused Prices with DemandTec Pricing

Three-year renewal for DemandTec Price Contributes to the Health of Both Customers and Grupo DIFARE

July 13, 2021 – In the fast-changing pharmacy landscape of Ecuador, DIFARE has partnered with DemandTec to deliver science-based pricing to pharmaceutical customers, positioning DIFARE competitively while achieving financial targets. With its three-year renewal of DemandTec Price, DIFARE continues on its path to pricing agility and competitiveness across its Farmacias Cruz Azul and Pharmacy’s retail chains.

“Since 1984, DIFARE has been a proud innovator focused on improving the health and welfare of people across Ecuador,” said Xavier Aparicio, Chief Merchant for Grupo DIFARE. “With DemandTec’s science-based pricing, we are able to provide our pharmacy shoppers with attractive prices on items that contribute to their overall health, while at the same time contributing to the business health of Grupo DIFARE.”

“DIFARE has been a DemandTec partner since 2016, and we are excited to deepen and extend the collaborative relationship between our teams over the next three years,” said Niranjan Chandrasekaran, Vice President, Worldwide Services, Customer Success and Support for DemandTec. “Both organizations bring a spirit of collaboration that results in the competitive prices that DIFARE customers expect while delivering on the organization’s financial goals.”

To view DemandTec’s suite of Lifecyle Pricing Solutions, click here. To view some of DemandTec’s customer case studies, click here.


DIFARE (Distribuidora Farmaceutica Ecuatoriana, SA) is a company built with 100% Ecuadorian capital that, since 1984, has managed its operations in an ethical, equitable, inclusive, transparent and supportive manner. DIFARE provides solutions to improve the quality of health and welfare of people, promoting the pharmaceutical and consumer sectors through the development, distribution and retail delivery of pharmaceuticals throughout all four regions of Ecuador. DIFARE has more than 3,800 employees.