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5 Critical Pricing Lessons From the COVID-19 Pandemic

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Navigating Current and Future Headwinds

Six months after the COVID hurricane blew retail apart, grocery retailers are beginning to cautiously contemplate a post-pandemic cleanup and future. The path to a “new normal” will undoubtedly be littered with obstacles. Now is the time for retailers to prepare to navigate and sidestep these roadblocks and to ready themselves for the next storm that is bound to impact their business. It’s time to properly adjust pricing and related practices to accommodate pandemic-induced changes in shopper preferences.

Download the Progressive Grocer global shopper study conducted in September 2020 to find out how the pandemic has changed shoppers, operationalize these insights, and effectively and profitably serve the shoppers of tomorrow.