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DemandTec Appoints Denise Vardakas-Styrna as VP, Marketing

Seasoned Retail Technology Marketing Executive Seeks to Elevate Company’s Industry Profile, Provide More Client Focus in Messaging, and Drive Growth

ATLANTA—September 7, 2021 – As the leading end-to-end, AI-powered lifecycle pricing provider, DemandTec by Acoustic is widely acknowledged as the first mover and a continuing leading innovator in price, promotion and markdown optimization and trading partner collaboration. Following quickly on its recent appointment of Todd P. Michaud as the new CEO focused on accelerating the organization’s growth and market leadership, the company today announced the addition of Denise Vardakas-Styrna to the executive team as Vice President, Marketing and Business Development.

Vardakas-Styrna has been recognized as a rising star in technology marketing for her work in building and rebuilding brands in times of great disruption. With experience in recent years as Chief Marketing Officer for GrocerKey (acquired by Point Pickup Technologies) and Head of Marketing, Americas for dunnhumby, Vardakas-Styrna has significant expertise in marketing strategy, including digital, event, and account-based marketing, as well as holistic marketing programs aimed to build awareness and demand generation with retailers and consumer brands at every phase of the marketing and sales cycle. In joining DemandTec, Vardakas-Styrna brings her results-oriented marketing expertise to join a highly experienced leadership team that has continued to pioneer the application of advanced customer demand intelligence and AI-based data science to deliver measurable ROI for retail innovators globally.

Prior to dunnhumby, Vardakas-Styrna served in multiple senior marketing roles at programmatic marketing company DataXu (acquired by Roku). At the beginning of the content marketing era, she helped design and direct innovative brand transformation go-to-market campaigns for retail, CPG and technology brands including Best Buy, General Mills, and Singularity University.

“From our first interaction, I was deeply impressed with Denise’s domain expertise in our segment,” said Todd P. Michaud, CEO of DemandTec. “I’m thrilled that she shares my excitement and vision for the compelling opportunity ahead for DemandTec, and I am delighted to welcome her to the team.”

“Throughout my years in the retail pricing and technology arena, I’ve been very conscious of DemandTec’s stature as an innovator with robust full-lifecycle capabilities and a track record of bringing high value to strategic relationships with top retailers,” said Vardakas-Styrna. “At a time when the pace of change in retail is accelerating, driven by data and automation, retailers need this kind of proven partner with industry-leading technology and expertise to help them navigate the fast-changing landscape and come out on top. I’m excited and honored to join a recognized leader with a well-earned reputation for delivering great customer experience and ROI to retailers around the world.”

To view DemandTec’s suite of Lifecyle Pricing Solutions, click here. To view some of DemandTec’s customer case studies, click here.

About DemandTec

DemandTec, a strategic business unit of Acoustic, is committed to taking AI automated lifecycle pricing to new heights. With deep and commanding worldwide retail pricing domain knowledge and experience, DemandTec enables retailers and CPG partners to deliver optimal everyday pricing, promotions, and markdowns across all retail channels to thrive in today’s hyper-competitive retail landscape. Ranked among the top 10 providers in 21 categories in the 2021 RIS Software LeaderBoard, DemandTec addresses retail pricing challenges today and into the future with relentless focus, commitment, and ongoing investment. For more information, visit or follow us on LinkedIn or Twitter. To learn details about our RIS LeaderBoard rankings, visit our resource page.

About Acoustic

Acoustic is an open, independent marketing cloud and analytics provider. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions. For more information, visit