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DemandTec Appoints Anis Hadj-Taieb as Senior Vice President of Sales

Anis Hadj-Taieb brings extensive leadership experience and expertise in deploying AI-driven analytics and optimization in the retail and consumer product industries

November 2, 2021 – DemandTec by Acoustic, the leading end-to-end, AI-powered lifecycle pricing provider, today announced the appointment of Anis Hadj-Taieb as Senior Vice President of Sales. With extensive knowledge of AI and data-driven technology solutions, and over twenty years of leadership experience in client management, revenue generation, and team management, Hadj-Taieb brings to DemandTec specialized expertise in deploying analytics and optimization into the retail and FMCG industries.

“I am so pleased to welcome Anis to the DemandTec team as we continue to deliver innovative pricing solutions that enable our retailer clients to better compete in this ever-changing world of retail,” said Todd P. Michaud, President and CEO of DemandTec. “Anis’ unique understanding of the retail landscape and his experience leading sales teams for AI-enabled pricing and optimization solutions will be a tremendous asset as we continue to accelerate our growth trajectory.”

Hadj-Taieb joins DemandTec from GreyOrange, where he served as Global Vice President of Sales, responsible for nearly doubling the global sales team while exceeding sales targets. Prior to GreyOrange, he was Senior Vice President of Sales at Revionics and Senior Vice President of Retail and Customer Success at Eversight. Hadj-Taieb also held executive-level roles at software companies including PRGX, Infor Global and Oracle. He earned a master’s degree in Applied Mathematics and Computer Science from the National Institute of Applied Sciences in France.

“With major shifts in consumer demand and buying habits, and continuous supply chain challenges over the last 18 months which will likely last through 2022, pricing is a key lever that retailers and brands can use to sustain growth, and DemandTec has established itself as the only true end-to-end pricing lifecycle provider,” said Anis Hadj-Taieb. “Under Todd’s leadership, DemandTec is assembling a passionate, premier team charged with the mission of enabling autonomous commerce for our customers. I’m thrilled to join DemandTec and look forward to collaborating with the team as we deliver targeted solutions for both retailers and brands.”

About DemandTec

DemandTec, a strategic business unit of Acoustic, is committed to taking AI automated lifecycle pricing to new heights. With deep and commanding worldwide retail pricing domain knowledge and experience, DemandTec enables retailers and CPG partners to deliver optimal everyday pricing, promotions, and markdowns across all retail channels to thrive in today’s hyper-competitive retail landscape. Ranked among the top 10 providers across 21 categories in the 2021 RIS Software LeaderBoard, DemandTec addresses retail pricing challenges today and into the future with relentless focus, commitment, and ongoing investment. For more information, visit or follow us on LinkedIn or Twitter. To learn details about our RIS LeaderBoard rankings, visit our resource page.

About Acoustic

Acoustic is an open, independent marketing cloud and analytics provider. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions. For more information, visit