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DemandTec Appoints Tanya Kolosova as Chief Science Officer

Appointment of Kolosova will increase acceleration of innovation in AI and Data Science  

DemandTec by Acoustic, a pioneer in retail price, promotion, and markdown optimization technology, today announced the appointment of Tanya Kolosova as its new Chief Science Officer. With a demonstrated record of accomplishment of success in both industry and academia, Kolosova brings to DemandTec holistic expertise in designing and delivering AI-powered predictive and prescriptive analytical solutions. She will report directly to DemandTec CEO Todd P. Michaud and will be responsible for leading DemandTec’s data science organization as well as its data science roadmap.

“I am very excited to welcome Tanya to DemandTec as we continue to drive transformational innovation and next generation, market-leading merchandising solutions that give retailers a unified view of shopper behavior,” said Todd P. Michaud, President and CEO of DemandTec. “Tanya is a seasoned researcher, innovator, and people leader with global experience and a wealth of expertise in artificial intelligence and data science. She has direct experience in developing demand forecasting, price, promotion and markdown optimization, customer marketing and purchasing solutions leveraging the latest in data science and applied A.I.

Kolosova comes to DemandTec from Associates in Analytics, where she served as Principal and was responsible for spearheading research and development services for corporate clients and developing large-scale probabilistic demand forecasting systems. She also had direct experience with pricing, promotions, and inventory clearance optimization, as well as other adjacent innovations that influence customer purchasing behaviors.

Prior to joining Associates in Analytics, Kolosova was SVP, Director of Research and Analytics at Investment Technology Group and SVP of Research and Analytics at Interpublic Group (IPG). She has held executive-level analytics and research roles at Nielsen Online, Yahoo!, YieldWise Canada, and WatchWise, which she also co-founded. She has several years of experience in academia, having held teaching and research roles at Tel Aviv University and Simon Fraser University.

“I am excited to join DemandTec. The organization has a long, proud history as a market innovator, and we have assembled some of the best thought-leaders focused on solving the most complex problems with the latest A.I. and data science techniques,” said Kolosova. “We are in an exciting period of retail technology innovation that is also coinciding with rapid changes in consumer behavior. I look forward to working closely with the DemandTec team to help our customers thrive.”

About DemandTec

A pioneering leader in retail pricing, promotion, and markdown technology for decades, DemandTec is ushering in the new era of unified autonomous merchandising.

With Unify by DemandTec — the industry’s first — retailers can unite their data, systems, internal teams, and collaborate with suppliers to generate profitable revenue growth with the power of AI.

From food to fashion, DemandTec partners with more than 700 customers around the globe. To learn more, please visit us at

Shopper Intelligence to Autonomous Commerce