# DemandTec > DemandTec is the Commercial Trade Intelligence platform. It connects retailers > and their CPG suppliers on one shared data layer so both sides plan, fund, > execute, and reconcile every deal and promotion from the same numbers — > closing the gap where trade margin leaks. DemandTec also provides Revenue > Optimization for pricing, promotions, and markdowns, built on 25+ years of > demand science and a network of 7,800+ supplier connections. Commercial Trade Intelligence (CTI) is bilateral: the same deal a supplier funds is the same deal a retailer prices and executes. That is the distinction from traditional, single-sided trade promotion management (TPM), where each party keeps its own version of the truth and reconciliation becomes a dispute. ## Start here - [Homepage](https://www.demandtec.com/): what DemandTec is and the outcomes it delivers - [What is Commercial Trade Intelligence?](https://www.demandtec.com/platform/what-is-commercial-trade-intelligence): the category defined in plain language - [Platform overview](https://www.demandtec.com/platform): how the shared data layer is put together - [How it works](https://www.demandtec.com/platform/how-it-works): architecture, data flow, and integration - [Agentic AI](https://www.demandtec.com/platform/agentic-ai): what the AI does across the trade lifecycle ## Products - [Product suites](https://www.demandtec.com/product-suites): the two suites and how they relate - [Trade Intelligence](https://www.demandtec.com/product-suites/trade-intelligence): the bilateral trade suite - [Deal & offer management](https://www.demandtec.com/product-suites/trade-intelligence/deal-offer-management) - [Trade fund collaboration](https://www.demandtec.com/product-suites/trade-intelligence/trade-fund-collaboration) - [Funds tracking & reconciliation](https://www.demandtec.com/product-suites/trade-intelligence/funds-tracking-reconciliation) - [Revenue Optimization](https://www.demandtec.com/product-suites/revenue-optimization): pricing, promotions, markdowns - [Pricing](https://www.demandtec.com/pricing) - [Promotions](https://www.demandtec.com/promotions) - [Markdowns](https://www.demandtec.com/markdowns) ## Who it's for - [Solutions overview](https://www.demandtec.com/solutions) - [Retailers](https://www.demandtec.com/solutions/retailers) - [CPG suppliers & brokers](https://www.demandtec.com/solutions/cpg-suppliers-brokers) - [Grocery](https://www.demandtec.com/solutions/grocery) - [Pharmacy & drug](https://www.demandtec.com/solutions/pharmacy-drug) - [Mass & specialty](https://www.demandtec.com/solutions/mass-specialty) - [CPG brokers](https://www.demandtec.com/solutions/cpg-brokers) ## Company - [About DemandTec](https://www.demandtec.com/company) - [Customers](https://www.demandtec.com/customers) - [Partners](https://www.demandtec.com/company/partners) - [Services](https://www.demandtec.com/company/services) - [Contact us](https://www.demandtec.com/contact-us): sales, press and media, and accounts payable contacts - [Support & contact](https://www.demandtec.com/support): support portal, phone numbers, media and sales contacts ## Tools - [Get a demo](https://www.demandtec.com/get-a-demo): see the retailer and CPG views side by side - [Trade health check](https://www.demandtec.com/health-check) - [IDC Info Snapshot](https://www.demandtec.com/idc-trade-funds): independent research on the retailer–CPG collaboration gap ## Blog - [What Agentic AI Actually Does for Trade Teams](https://www.demandtec.com/resources/blog/agentic-ai-cpg-trade-teams): 82% of CPG trade teams lose 10+ hours a week to no-output deal work. See how agentic AI acts within the window that matters — augmenting human judgment. - [Why We're Becoming the Commercial Trade Intelligence Company](https://www.demandtec.com/resources/blog/why-were-becoming-the-commercial-trade-intelligence-company): After 25 years of real retailer and CPG relationships, here's why DemandTec now describes what it's become as Commercial Trade Intelligence. - [Commercial Trade Intelligence: Five Takeaways on Closing the Retailer–CPG Trade Gap](https://www.demandtec.com/resources/blog/commercial-trade-intelligence-webinar-takeaways): Five takeaways from our Commercial Trade Intelligence webinar with Progressive Grocer — why the constraint isn't trade spend, it's shared visibility. - [The co-planning problem: why plans built on assumed dollars leak](https://www.demandtec.com/resources/blog/co-planning-problem-assumed-dollars-trade-spend): Joint business planning has grown more sophisticated in almost every dimension except one: the moment when promotional dollars are first committed. - [What is commercial trade intelligence, and why does it matter now?](https://www.demandtec.com/resources/blog/what-is-commercial-trade-intelligence): Commercial Trade Intelligence is the operating system for the retailer-CPG relationship. Here is what it is, the problem it solves, and why now. - [Five questions every commercial leader cannot answer about their trade spend](https://www.demandtec.com/resources/blog/five-questions-every-commercial-leader-cannot-answer-about-their-trade-spend): Five questions nobody can answer with real confidence about trade spend — not because the data doesn't exist, but because it sits in disconnected systems. - [The $500B trade spend problem no one has solved](https://www.demandtec.com/resources/blog/the-500b-trade-spend-problem): Trade spend is one of the largest line items in the global economy. More than $500 billion flows through it every year — and most of it underperforms. - [How Mature Is Your Trade Fund Collaboration Strategy?](https://www.demandtec.com/resources/blog/trade-fund-collaboration-maturity): IDC research shows 55% of grocery retailers say insufficient CPG collaboration is their top supply chain gap. So how mature is your trade fund strategy? - [Why Retailers Are Still Losing Margin Even After Modernizing Their Pricing and Promotion Stack](https://www.demandtec.com/resources/blog/retail-margin-pricing-collaboration-gap): The era of the point solution in retail is over. Not fading. Over. The internal stack was never the whole problem. - [Automation Is the Floor. AI Is the Ceiling.](https://www.demandtec.com/resources/blog/automation-floor-ai-ceiling-trade-funds): The question is not whether AI matters in trade fund management. It's what conditions have to be in place for AI to actually work. - [The Collaboration Gap Costing Grocers Margin](https://www.demandtec.com/resources/blog/collaboration-gap-grocery-margin): IDC asked 43 grocery retailers to name the supply chain gap most likely to hurt margin. The answer wasn't inventory, labor, or AI. - [Forecast Accuracy for Promotions: The KPI Behind Trade‑Fund ROI](https://www.demandtec.com/resources/blog/blog-forecast-accuracy-promotions-trade-fund-roi): Forecast accuracy is one of those KPIs that every team claims to own and nobody fully controls — and the gap between versions is where ROI disappears. - [Do You Know Where Your Margin Is Leaking? A Self-Assessment for Retail Leaders](https://www.demandtec.com/resources/blog/retail-margin-leakage-self-assessment): Margin leakage rarely announces itself. It accumulates in the gaps between pricing decisions, promotional execution, and trade fund management. - [The Margin Squeeze Playbook: 5 Takeaways Retailers Can Act On Now](https://www.demandtec.com/resources/blog/margin-squeeze-playbook-webinar-takeaways): Where margin pressure comes from, where leakage hides in the typical grocery operating model, and what it takes to shift from reactive to proactive. - [From Email Chains to Execution: Standardizing Accept/Adjust](https://www.demandtec.com/resources/blog/standardizing-accept-adjust-workflow-retail-trade-promotion): Most grocery retailers have an accept/adjust process. Very few have a standardized one. The issue is not effort — it is disconnection between systems. - [Center of Pricing, Promotions, and Trade: How to Eliminate Margin Leakage at the Handoffs](https://www.demandtec.com/resources/blog/eliminate-handoff-leakage-pricing-promo-trade): Most retailers don't have a margin problem. They have a coordination problem — and it hides in the handoffs between pricing, promotions, and trade. - [Where Margin Leakage Hides: The Handoff Problem Costing Grocers Millions](https://www.demandtec.com/resources/blog/where-margin-leakage-hides): Margin leakage is one of those problems that shows up in the P&L long after anyone can do anything about it. It hides in the handoffs between systems. - [The Grocery Margin Reality Check: Why 2026 Demands a New Pricing Model](https://www.demandtec.com/resources/blog/grocery-margin-reality-check-2026): Grocery has always been a thin-margin business. But the margin pressure retailers are navigating in 2026 is different in kind, not just degree. - [Insights from NRF 2026](https://www.demandtec.com/resources/blog/insights-from-nrf-2026): Volatile costs, tighter consumer spending, and rapid AI advances are reshaping how retailers and suppliers plan, price, promote, and collaborate. - [Shaping the Future of Pricing and Trade Collaboration](https://www.demandtec.com/resources/blog/shaping-the-future-of-pricing-and-trade-collaboration): Retail has always been a dynamic industry, but today's merchandising leaders face a new level of complexity — and technology is opening new opportunities. - [Vendor Collaboration for Specialty Retailers: Protecting Margin Through Automation](https://www.demandtec.com/resources/blog/vendor-collaboration-for-specialty-retailers-protecting-margin-through-automation): If you're in Specialty Retail, chances are your vendor collaboration process is more complex and more manual than it needs to be. Automation can fix that. - [Scale Pricing Success from Owned Stores to Independent Retailers](https://www.demandtec.com/resources/blog/scale-pricing-success-from-owned-stores-to-independent-retailers): When wholesalers operate both their own stores and offer retail services to Independents, optimizing pricing across these models presents a unique challenge. - [Master Pricing through chaos: Mitigating the impact of change from Tariffs](https://www.demandtec.com/resources/blog/master-pricing-through-chaos-mitigating-the-impact-of-change-from-tariffs): Recent tariff changes have created significant uncertainty for retailers, with shifting economic conditions making headlines across the globe. - [Why it’s time to rethink your pricing strategies to ensure the price is right](https://www.demandtec.com/resources/blog/why-its-time-to-rethink-your-pricing-strategies-to-ensure-the-price-is-right): For today's cost-conscious consumers, price matters. Why a rules-based pricing strategy helps retailers get the price right and earn customer loyalty. - [Zero Missed Deals: Automating Trade Deal Collaboration for Success](https://www.demandtec.com/resources/blog/zero-missed-deals-automating-trade-deal-collaboration-for-success): Excellent trade deal performance crosses efficiency, effectiveness, and timeliness. In this final installment of our three-part series: timeliness. - [Harnessing Consumer Demand Science: Driving Effectiveness in Retail Trade Deal Collaboration](https://www.demandtec.com/resources/blog/harnessing-consumer-demand-science-driving-effectiveness-in-retail-trade-deal-collaboration): Part 2 of three perspectives on excellence in retail trade deal collaboration: how consumer demand science brings greater effectiveness to trade promotion. - [Why It’s Time to Revisit Advanced Pricing Technology](https://www.demandtec.com/resources/blog/why-its-time-to-revisit-advanced-pricing-technology): Getting prices right has always been a prime directive for FMCG retailers, but the stakes have never been higher than they are today. - [Streamlining Success: Enhancing Efficiency in Retail Trade Deal Collaboration](https://www.demandtec.com/resources/blog/streamlining-success-enhancing-efficiency-in-retail-trade-deal-collaboration): Excellent performance in planning and managing trade deals crosses three dimensions: efficiency, effectiveness, and timeliness. Part one: efficiency. - [The Pricing Puzzle: How FMCG Retailers Can Get It Right](https://www.demandtec.com/resources/blog/the-pricing-puzzle-how-fmcg-retailers-can-get-it-right): Two decades on from advanced price optimization, many grocery retailers still struggle to master the pricing practices they need to stay competitive. - [How to Counter the Price-Gouging Perception](https://www.demandtec.com/resources/blog/how-to-counter-the-price-gouging-perception): Shoppers see red when they encounter evidence of inflation in rising prices and shrinking package sizes. Is your price image in jeopardy? - [A Call to Action for FMCG Retail Leaders: Mastering Price and Promotion](https://www.demandtec.com/resources/blog/a-call-to-action-for-fmcg-retail-leaders-mastering-price-and-promotion): There is a gap between retailers' opinions of the value of advanced pricing and promotion practices and their self-ratings of their performance. - [Win at the Shelf: Adapting Your Grocery Pricing Strategy as Inflation Recedes](https://www.demandtec.com/resources/blog/win-at-the-shelf-adapting-your-grocery-pricing-strategy-as-inflation-recedes): Consumer sentiment jumped 13% in the first month of 2024 to its highest level since July 2021. Food shoppers, however, have long memories. - [NRF '24: The Retail Themes and Sessions We Have Our Eye On](https://www.demandtec.com/resources/blog/nrf-24-retail-themes-and-sessions-we-have-our-eye-on): The retail themes and must-see sessions DemandTec had its eye on at NRF '24 in New York City. - [What’s Next for Retail Leaders: Orchestrating Frictionless Deal Management](https://www.demandtec.com/resources/blog/whats-next-for-retail-leaders-orchestrating-frictionless-deal-management): For retailers and their supplier partners, positive intent is just the beginning. Results come when data is accessible and friction is minimized. - [Four Ways Pricing Intelligence Helps Retailers Navigate the Inflation Challenge](https://www.demandtec.com/resources/blog/four-ways-pricing-intelligence-helps-retailers-navigate-the-inflation-challenge): Inflation may be slowing from its 2021 peak, but grocery shoppers remain worried, and many continue to carefully manage their food budgets. - [What retailers need to know about the power of non-linear models for pricing optimization](https://www.demandtec.com/resources/blog/what-retailers-need-to-know-about-the-power-of-non-linear-models-for-pricing-optimization): Do all of your customers react the same way to the pricing changes you make? Why the choice of elasticity model shapes every price decision you make. - [Three Tips To Boost Promotion Efficiency This Holiday Season](https://www.demandtec.com/resources/blog/three-tips-to-boost-promotion-efficiency-this-holiday-season): It's time for the larger retail market to embrace "precision discounting" — three ways to boost promotion efficiency as inflation reshapes shopper behavior. - [How Retailers Can Maximize Profits With AI-Driven Price Optimization Solutions](https://www.demandtec.com/resources/blog/how-retailers-can-maximize-profits-with-ai-driven-price-optimization-solutions): Shifting consumer behaviors, competitor strategies, and economic uncertainty put pressure on retailers. Better data can increase loyalty and experience. - [5 Price Optimization Considerations When Building a Business Strategy](https://www.demandtec.com/resources/blog/5-price-optimization-considerations-when-building-a-business-strategy): Price optimization technology has been available for two decades, but recent industry shifts have accelerated retailers' digital transformation needs. ## Reports & research - [Redefining the Future of Retail Intelligence — DemandTec Named a SPARK Matrix™ Leader](https://www.demandtec.com/resources/reports/redefining-the-future-of-retail-intelligence-demandtec-named-a-spark-matrix-leader): DemandTec is named a Leader and Ace Performer in the QKS SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization (Q4 2025). - [Frictionless Deals: The Future of Trade Processing](https://www.demandtec.com/resources/reports/frictionless-deals-the-future-of-trade-processing): A DemandTec study with Consumer Goods Technology on how leading CPGs are unlocking growth by automating deal processing and trade workflows. - [DemandTec Positioned as the Leader in the 2024 SPARK Matrix™: Intelligent Retail Pricing & Promotions Optimization by QKS Group](https://www.demandtec.com/resources/reports/demandtec-positioned-as-the-leader-in-the-2024-spark-matrix-intelligent-retail-pricing-promotions-optimization-by-qks-group): QKS Group names DemandTec a technology leader in the SPARK Matrix™: Intelligent Retail Pricing & Promotions Optimization (IRP&PO), 2024 report. - [DemandTec named a Leader in the Q4 2024 Quadrant Knowledge Solutions: SPARK Matrix™ Intelligent Retail Pricing and Promotions Optimization](https://www.demandtec.com/resources/reports/demandtec-named-a-leader-in-the-q4-2024-quadrant-knowledge-solutions-spark-matrix-intelligent-retail-pricing-and-promotions-optimization): DemandTec is recognized as a Leader in the 2024 SPARK Matrix™ by QKS Group for pricing optimization, promotions, and trade fund management. - [Transform Your Promotion Strategy in 2025: A Market Snapshot on Food & Grocery Retail Trends](https://www.demandtec.com/resources/reports/transform-your-promotion-strategy-in-2025-a-market-snapshot-on-food-grocery-retail-trends): The 2024 Promotion Optimization Market Snapshot, in partnership with Incisiv, on how food and grocery retailers are adapting their promotions. - [Maximize Your Promotional ROI with AI-Driven Solutions](https://www.demandtec.com/resources/reports/maximize-your-promotional-roi-with-ai-driven-solutions): An eBook on automating deal management, enhancing vendor collaboration, and capturing 100% of trade funds with AI-powered promotion tools. - [Lifecycle Pricing: Blending the Art and Science of Dynamic Pricing Strategies](https://www.demandtec.com/resources/reports/lifecycle-pricing-blending-the-art-and-science-of-dynamic-pricing-strategies): An Ask the Expert Q&A eBook on aligning pricing strategy to corporate ambition and enabling digital transformation at speed and scale. - [2024 FMCG Retail Readiness Report: Aligning Price and Promotion Optimization Ambition with Operational Reality](https://www.demandtec.com/resources/reports/2024-fmcg-retail-readiness-report-aligning-price-and-promotion-optimization-ambition-with-operational-reality): Independent RSR research among 100+ senior FMCG decision-makers on the gap between price and promotion optimization ambition and operational reality. - [DemandTec named a technology leader in the Q4 2023 Quadrant Knowledge Solutions SPARK Matrix™](https://www.demandtec.com/resources/reports/demandtec-named-a-technology-leader-in-the-q4-2023-quadrant-knowledge-solutions-spark-matrix): DemandTec is placed as the leader in the SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization, Q4 2023, for technology excellence and impact. - [Retailer's Guide to Customer-Centric Lifecycle Pricing: The IHL Group Maturity Study](https://www.demandtec.com/resources/reports/retailers-guide-to-customer-centric-lifecycle-pricing): An independent IHL Group study, sponsored by DemandTec, on retailer analytics maturity and how leading retailers stay ahead of the competition. - [Retailer's Guide to Customer-Centric Lifecycle Pricing: Pricing Agility When Margins Tighten](https://www.demandtec.com/resources/reports/retailers-guide-to-customer-centric-lifecycle-pricing-2): Why pricing pressure means tighter margins and a lower margin of error — and why retailers need agile tools to optimize prices proactively. - [Master Grocery Pricing in 2024: Key Market Trends and Solutions](https://www.demandtec.com/resources/reports/master-grocery-pricing-in-2024-key-market-trends-and-solutions): The Lifecycle Pricing Market Snapshot 2024, in partnership with Incisiv, on inflation, margin pressure, and AI-powered pricing for grocery retailers. ## Webinars & events - [Commercial Trade Intelligence: The margin layer retail and CPG have been missing](https://www.demandtec.com/resources/webinars/on-demand-commercial-trade-intelligence): A 60-minute session with Progressive Grocer on how Commercial Trade Intelligence connects both sides of every trade deal. - [On Demand Webinar: How Retailers Adapt When Pricing Fundamentals Shift](https://www.demandtec.com/resources/webinars/the-margin-squeeze-playbook-2026): DemandTec and Progressive Grocer on closing the coordination gap between pricing, promotions, and trade funds to protect margin. - [Meet DemandTec at NRF 2026](https://www.demandtec.com/resources/webinars/meet-demandtec-at-nrf-2026): Retail's AI pricing platform at NRF 2026 — purpose-built AI, connected to 7,800+ CPG partners and 120+ retail banners on the network of trade. - [On-Demand Webinar: Maximize Every Trade Dollar](https://www.demandtec.com/resources/webinars/on-demand-webinar-maximize-every-trade-dollar): Leaders from DemandTec, Consumer Goods Technology, and Northeast Grocery Inc. on how automation unlocks new value in trade execution. - [Meet DemandTec at Groceryshop 2025](https://www.demandtec.com/resources/webinars/meet-demandtec-at-groceryshop-2025): DemandTec at Groceryshop 2025, September 28 – October 1 at Mandalay Bay, Las Vegas, Booth #125. - [Meet DemandTec at Analytics Unite 2025!](https://www.demandtec.com/resources/webinars/meet-demandtec-at-analytics-unite-2025): DemandTec at Analytics Unite 2025, April 28-30 at The Westin Chicago River North. - [Meet DemandTec at Shoptalk NA 2025!](https://www.demandtec.com/resources/webinars/meet-demandtec-at-shoptalk-na-2025): DemandTec at Shoptalk NA 2025, March 23-26 at Mandalay Bay, Las Vegas. - [Elevate Retail Strategy with DemandTec Pricing at NRF 2025](https://www.demandtec.com/resources/webinars/elevate-retail-strategy-with-demandtec-pricing-at-nrf-2025): DemandTec at NRF 2025, January 12–15 at the Javits Center, New York, Booth #1233 — Total Lifecycle Pricing on the show floor. - [Replay: Align Pricing Ambition with Retail Reality](https://www.demandtec.com/resources/webinars/replay-align-pricing-ambition-with-retail-reality): RSR Research and Northeast Grocery Inc. unpack four key implications from the 2024 FMCG Retail Readiness Report. - [On Demand Webinar: Four Proven Levers Driving Customer-Centric Pricing](https://www.demandtec.com/resources/webinars/on-demand-webinar-four-proven-levers-driving-customer-centric-pricing-2): Samuel Walters and Graeme McVie walk through four proven levers retailers can deploy today to deliver smarter pricing at scale and pace. ## Case studies - [Smarter Pricing, Stronger Outcomes: How NGI is Driving Growth Through Data-Driven Strategy](https://www.demandtec.com/resources/case-studies/smarter-pricing-stronger-outcomes-how-ngi-is-driving-growth-through-data-driven-strategy): Northeast Grocery Inc. automated over 9,000 promotions weekly with DemandTec, driving a 2.5% increase in sales, units, and margin dollars. - [Transform Your Pricing Strategy with DemandTec: A Case Study on PAC2000A-Conad's Success](https://www.demandtec.com/resources/case-studies/transform-your-pricing-strategy-with-demandtec-a-case-study-on-pac2000a-conads-success): Italy's largest Conad cooperative used DemandTec Pricing to deliver consistent pricing across diverse store formats and monitor competition effectively. - [How Conad Nord Ovest Maintains Price Perception](https://www.demandtec.com/resources/case-studies/how-conad-nord-ovest-maintains-price-perception): How an Italian retailer used DemandTec Price Optimization to become more competitive, targeted, and agile with pricing while improving margins. ## Newsroom - [DemandTec Completes Executive Leadership Team, Names Amanda Dyson Chief Marketing Officer](https://www.demandtec.com/resources/newsroom/amanda-dyson-chief-marketing-officer): DemandTec names Amanda Dyson Chief Marketing Officer, completing its executive leadership team as it sharpens focus on Commercial Trade Intelligence. - [DemandTec Announces Standalone Growth Investment from Longshore Capital Partners to Accelerate AI Leadership in Retail](https://www.demandtec.com/resources/newsroom/demandtec-announces-standalone-growth-investment-from-longshore-capital-partners-to-accelerate-ai-leadership-in-retail): DemandTec becomes a standalone company through a growth investment from Longshore Capital Partners, accelerating AI innovation for retail and CPG. - [DemandTec Selects Logic as Preferred Partner for Global Customer Base](https://www.demandtec.com/resources/newsroom/demandtec-selects-logic-as-preferred-partner-for-global-customer-base): DemandTec names Logic its preferred partner for implementation, change management, and strategic advisory services across its global customer base. - [Retail Innovation with DemandTec's Unified Lifecycle Pricing | Northeast Grocery](https://www.demandtec.com/resources/newsroom/retail-innovation-with-demandtecs-unified-lifecycle-pricing-northeast-grocery): Northeast Grocery signs a multi-year agreement to deploy DemandTec Unified Lifecycle Pricing across Tops Friendly Markets and Price Chopper/Market 32. ## Infographics - [Six Refined Trade Promotion Capabilities CPGs Need to Compete Today](https://www.demandtec.com/resources/infographics/six-refined-trade-promotion-capabilities-cpgs-need-to-compete-today): DemandTec Advanced Deal Management gives CPGs the refined trade promotion management capabilities needed to compete today. - [Retailer Benchmark 2023: Price Optimization](https://www.demandtec.com/resources/infographics/retailer-benchmark-2023-price-optimization): A quick self-assessment and five crucial questions to guide your team's discussion about your current price optimization practices. - [Bridging the Gap between Customer Satisfaction and Achieving High-value Margins](https://www.demandtec.com/resources/infographics/bridging-the-gap-between-customer-satisfaction-and-achieving-high-value-margins): 85% of consumers say they have become more price oriented. Learn how to protect price perception and grow profitably at the same time. ## Optional - [Resource Center](https://www.demandtec.com/resources) - [Sitemap](https://www.demandtec.com/sitemap.xml)