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The DemandTec leadership team brings deep knowledge and understanding of retail and enterprise SaaS technology; with a track record of understanding both current and future retail requirements and in addition delivering science-based solutions. Therefore, we enable retailers to achieve their business goals while delivering measurable ROI.

Todd P. Michaud

President and CEO

Todd drives DemandTec’s vision, strategy and execution in creating and delivering the market’s leading AI-based full-lifecycle pricing and trading partner collaboration solutions to innovative retailers and CPG brands worldwide.

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Kevin Sterneckert

VP, Chief Strategy Officer

Kevin works with the entire DemandTec team and customers to develop the strategies to drive growth through solutions that empower retailers and manufacturers with advanced capabilities that unlock new value and competitive opportunities.

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Denise Vardakas-Styrna

VP, Marketing and Business Development

Denise, who has been recognized as a rising star in technology marketing for her work in building and rebuilding brands in times of great disruption, heads DemandTec’s global marketing and business development.

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Sarojini Tati

VP, Chief Technology Officer

Sarojini is responsible for driving technology vision, strategy, implementation, and transformation across DemandTec’s portfolio of Lifecycle Price Optimization and Trade Deal management products.

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Craig Marion

VP, Global Product

As global head of product strategy for DemandTec lifecycle pricing solutions, Craig brings 20 years’ experience developing, architecting, implementing, selling and managing enterprise software with the goal of delivering customer value to a full range of retailers worldwide.

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Jan van Hoek

VP, Global Sales

Since the spinout of Acoustic and DemandTec from IBM, Jan has led the DemandTec global sales and sales engineering team, providing advanced science-based price, promotion, markdown and deal management solutions to innovative retailers worldwide. Jan has spent 30 year in

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Niranjan Chandrasekaran

VP, Global Services, Customer Success and Support

With more than 20 years leading consulting teams and practices delivering retail solutions, Niranjan has extensive knowledge of pricing, promotion, merchandising and supply chain technologies, implementation.

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Alison Raffalovich

VP, Global Communications Strategy

Alison leads DemandTec’s global communications programs, including executive thought leadership, industry analyst relations, public relations, social media and customer heroes.

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