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The DemandTec leadership team brings deep knowledge and understanding of retail and enterprise SaaS technology; with a track record of understanding both current and future retail requirements and in addition delivering science-based solutions. Therefore, we enable retailers to achieve their business goals while delivering measurable ROI.

Dennis Self

CEO, Acoustic

Dennis Self is the CEO of Acoustic, the parent company of DemandTec. Throughout his career, Dennis has focused on helping customers connect business results to their marketing, data, and technology investments. He also served in the U.S. Navy Reserve as a Supply Corp Officer.

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Geoff Pofahl

VP, Data Science

Geoff has more than 10 years of experience leading global data science teams to create innovative AI-based solutions leveraging deep retail pricing and promotion domain knowledge. He joined DemandTec from IBM, where he was a Principal Data Scientist.

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Sarojini Tati

VP, Chief Technology Officer

Sarojini is responsible for driving technology vision, strategy, implementation, and transformation across DemandTec’s portfolio of Lifecycle Price Optimization and Trade Deal management products.

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Craig Marion

VP, Global Product

As global head of product strategy for DemandTec lifecycle pricing solutions, Craig brings 20 years’ experience developing, architecting, implementing, selling and managing enterprise software with the goal of delivering customer value to a full range of retailers worldwide.

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Jan van Hoek

VP, Global Sales

Since the spinout of Acoustic and DemandTec from IBM, Jan has led the DemandTec global sales and sales engineering team, providing advanced science-based price, promotion, markdown and deal management solutions to innovative retailers worldwide. Jan has spent 30 year in

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Niranjan Chandrasekaran

VP, Global Services, Customer Success and Support

With more than 20 years leading consulting teams and practices delivering retail solutions, Niranjan has extensive knowledge of pricing, promotion, merchandising and supply chain technologies, implementation.

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Tevia Arnold

VP, Global Marketing

Tevia leads Global Marketing, Demand Generation, and Brand initiatives at DemandTec. She brings 18+ years of experience leading highly impactful integrated marketing programs and content marketing strategies.

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Alison Raffalovich

VP, Global Communications Strategy

Alison leads DemandTec’s global communications programs, including executive thought leadership, industry analyst relations, public relations, social media and customer heroes.

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