Skip to content


Jan van Hoek

VP Global Sales, DemandTec 

Since the spinout of Acoustic and DemandTec from IBM, Jan has led the DemandTec global sales and sales engineering team, providing advanced science-based price, promotion, markdown, and deal management solutions to innovative retailers worldwide.  Jan has spent 30 years in retail and retail sales, beginning his career as a category manager at Delhaize.  He has served in executive sales positions in IRI, Symphony Retail, and IBM, where he was in the Watson Marketing group.  

Jan holds a BA in Finance from the University of South Florida and a MBA in Marketing from the Keller Graduate School of Management at DeVry University. He coaches youth soccer and is a flotilla crew member of the U.S. Coast Guard Auxiliary, which provides recreational boater safety education and public awareness and FEMA disaster response preparedness.