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Cheryl Sullivan

President and General Manager, DemandTec

Cheryl Sullivan is the President of DemandTec, a strategic business within Acoustic, where she leads the DemandTec business that consists of a customer base of over 700 global retail and CPG companies. 

Cheryl is a proven retail and CPG innovation executive with 30 years of experience in leading teams to deliver high-impact products that meet the needs of retailers worldwide. She is highly successful at developing corporate and product strategy as well as led well as marketing, positioning, and go-to-market strategy. She has spearheaded industry innovations that drive measurable business impact and profitability for many large retail and CPG organizations globally.

Before joining DemandTec, Cheryl helped steer the corporate strategy, led marketing, account development, product strategy, and roadmap for Revionics. Cheryl also served as Senior Director of Product Strategy for Oracle Retail, responsible for driving vision, strategy, and roadmap across all Category Management, Pricing, Promotion, and Assortment & Space solutions. Prior to Oracle, she held executive-level positions at ems, Spectra Marketing, Intactix/JDA, and i2 Technologies.  Cheryl is well-recognized as a retail and pricing thought leader who is widely quoted in industry and business publications and presents at industry events worldwide.