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Alison Raffalovich

VP, Global Communications Strategy, DemandTec

Alison leads DemandTec’s global communications programs, including executive thought leadership, industry analyst relations, public relations, social media and customer heroes. She has more than 30 years of technology communications and investor relations experience with proven success shaping opinions, influencing behaviors and catapulting revenue for high-growth and market-leading companies through strategic, game-changing analyst and media relations, executive thought leadership, and corporate development programs and campaigns. 

Alison holds a MBA in Marketing from the McCombs School of Business at The University Texas and a BBA in Marketing from Michigan State University. She serves on the board of directors of the Breast Cancer Resource Center and volunteers with Meals on Wheels Central Texas and Hospice Austin, and she cofounded the Austin-San Antonio chapter of the National Investor Relations Institute.