DemandTec

NEW IDC RESEARCH · APRIL 2026

Why Trade Funds Collaboration Is Critical to Grocery Profitability

While you read, see how your trade fund strategy compares to IDC's benchmarks.

DemandTec is the only platform where retailers and CPG suppliers manage trade funds, promotions, and lifecycle pricing together in a single shared workspace. 7,800+ connected CPG partners. 120+ retail banners. 25 years of proven trade collaboration.

demandtec.com/idc-trade-funds
© 2026 DemandTec
Privacy Policy